Hando Sinisalu Feb 16EssenceWhy You Cannot Trust AnalyticsHappened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...
Hando Sinisalu Jan 2EssenceB2B Customers Use 10 or More Channels to Interact with SuppliersHere is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
Hando Sinisalu Dec 13, 2021EssenceHubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for SuccessSourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown...
Ann-Kristin KruukOct 18, 2021EssenceContent is not King. Distribution is.This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...
Hando Sinisalu Oct 4, 2021EssenceConstruction Companies Don't Need Marketing. Wrong!This time the piece of wisdom comes from Dirt Talk by BuildWitt podcast with the guest Marcus Sheridan, the author of "They Ask, You...
Ann-Kristin KruukSep 13, 2021EssencePersonal Profile Beats Company Profile on LinkedInContent Marketing, Engineered by Wendy Covey “Don’t Be Boring” with John Espirian (technical copywriter and the author of Content DNA)...
Ann-Kristin KruukSep 13, 2021EssenceCreate Once, Distribute ForeverThe B2B Marketing Leaders Podcast with Dave Gerhardt. Conversation with Ross Simmonds (@thecoolestcool) is the Founder & CEO of...
Ann-Kristin KruukSep 13, 2021EssenceDo You Have a Podcast? No? You're InsaneReally exciting dialogue from the DGMG podcast about the value of podcasts! Dave Gerhardt (DG) is a B2B marketing leader & widely...
Hando Sinisalu Jul 1, 2021How-toHow to Measure Awareness (in an Easy and Affordable Way)?“I think our podcast does not work.” “Our blog does not generate any leads.” “Our CEO does not like our Instagram posts.” Sounds...