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    Why You Cannot Trust Analytics
    Hando Sinisalu
    • Feb 16
    Essence

    Why You Cannot Trust Analytics

    Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...
    B2B Customers Use 10 or More Channels to Interact with Suppliers
    Hando Sinisalu
    • Jan 2
    Essence

    B2B Customers Use 10 or More Channels to Interact with Suppliers

    Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
    Hubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for Success
    Hando Sinisalu
    • Dec 13, 2021
    Essence

    Hubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for Success

    Sourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown...
    Content is not King. Distribution is.
    Ann-Kristin Kruuk
    • Oct 18, 2021
    Essence

    Content is not King. Distribution is.

    This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...
    Construction Companies Don't Need Marketing. Wrong!
    Hando Sinisalu
    • Oct 4, 2021
    Essence

    Construction Companies Don't Need Marketing. Wrong!

    This time the piece of wisdom comes from Dirt Talk by BuildWitt podcast with the guest Marcus Sheridan, the author of "They Ask, You...
    Personal Profile Beats Company Profile on LinkedIn
    Ann-Kristin Kruuk
    • Sep 13, 2021
    Essence

    Personal Profile Beats Company Profile on LinkedIn

    Content Marketing, Engineered by Wendy Covey “Don’t Be Boring” with John Espirian (technical copywriter and the author of Content DNA)...
    Create Once, Distribute Forever
    Ann-Kristin Kruuk
    • Sep 13, 2021
    Essence

    Create Once, Distribute Forever

    The B2B Marketing Leaders Podcast with Dave Gerhardt. Conversation with Ross Simmonds (@thecoolestcool) is the Founder & CEO of...
    Do You Have a Podcast? No? You're Insane
    Ann-Kristin Kruuk
    • Sep 13, 2021
    Essence

    Do You Have a Podcast? No? You're Insane

    Really exciting dialogue from the DGMG podcast about the value of podcasts! Dave Gerhardt (DG) is a B2B marketing leader & widely...
    How to Measure Awareness (in an Easy and Affordable Way)?
    Hando Sinisalu
    • Jul 1, 2021
    How-to

    How to Measure Awareness (in an Easy and Affordable Way)?

    “I think our podcast does not work.” “Our blog does not generate any leads.” “Our CEO does not like our Instagram posts.” Sounds...
    About  
     

    Marketing Parrot is your destination for fresh content on B2B marketing. Previously known as Best of Global Digital Marketing, we've now set our focus on the challenging world of business-to-business. 

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    Any hot tips on recent B2B marketing? Interested in speaking at our events? In need of a personalised training? Whatever it is - we're happy to hear from you.

    Get to know Hando 
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    Trainer, consultant, journalist and a passionate explorer. Connect with Hando on LinkedIn and get even more insight on trends and happenings in the B2B sector. 

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