Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...
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Ann-Kristin Kruuk
- Apr 19
Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?
Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas...
Hando Sinisalu
- Apr 8
Andrius Milinavicius: The Corporate World Is Immune to New Ideas
Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in...
Ann-Kristin Kruuk
- Apr 5
Tomas Nemura: B2B Clients are Rejecting Traditional Agencies
Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing...
Ann-Kristin Kruuk
- Mar 11
Key Takeaways from The State of Content Marketing 2022
With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy...
Ann-Kristin Kruuk
- Feb 2
40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months
According to McKinsey, 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months....
Slavica Grgic, Hando Sinisalu
- Jan 3
The State of B2B Marketing in Croatia in 2022
IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious...
Hando Sinisalu
- Jan 2
LinkedIn is Used by 96% of B2B Content Marketers
Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...
Ann-Kristin Kruuk
- Dec 13, 2021
Cannes Lions to Finally Shed Spotlight on B2B Marketing
After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...
Hando Sinisalu
- Dec 1, 2021
WhatsApp Rules B2B Communication in Dubai
“Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai...