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    David Blinov: You Can’t Hack Your Way to Doubling Sales
    Ann-Kristin Kruuk
    • Apr 11
    How-to

    David Blinov: You Can’t Hack Your Way to Doubling Sales

    It’s been around five years since we first heard about growth marketing in a big way. There was a lot of talk around town, but few seemed...
    Why You Cannot Trust Analytics
    Hando Sinisalu
    • Feb 16
    Essence

    Why You Cannot Trust Analytics

    Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...
    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research
    Hando Sinisalu
    • Feb 9
    Podcast

    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    A Phone Call Is as Powerful as Ever in the Era of Digital Communications
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    A Phone Call Is as Powerful as Ever in the Era of Digital Communications

    1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and...
    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist
    Ann-Kristin Kruuk
    • Feb 1
    How we do marketing

    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Podcast episode 6 with Ansis Egle: At World Expo, Proper Preparation Delivers an ROI of 800%
    Ann-Kristin Kruuk
    • Jan 6
    Podcast

    Podcast episode 6 with Ansis Egle: At World Expo, Proper Preparation Delivers an ROI of 800%

    Today, we’re having a chat with Ansis Egle, a seasoned marketing professional and if we may say so ourselves - the king of World Expo....
    LinkedIn is Used by 96% of B2B Content Marketers
    Hando Sinisalu
    • Jan 2
    Trend report

    LinkedIn is Used by 96% of B2B Content Marketers

    Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...
    Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships
    Ann-Kristin Kruuk
    • Dec 20, 2021
    How we do marketing

    Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships

    Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
    Podcast episode 5 with Nemanja Zivkovic: Find Existing Communities Instead of Creating New Ones
    Ann-Kristin Kruuk
    • Dec 16, 2021
    Podcast

    Podcast episode 5 with Nemanja Zivkovic: Find Existing Communities Instead of Creating New Ones

    Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
    Bird Buddy: How to Raise 10 Million Dollars for a Product that Doesn’t Exist
    Ann-Kristin Kruuk
    • Nov 30, 2021
    Company story

    Bird Buddy: How to Raise 10 Million Dollars for a Product that Doesn’t Exist

    What if I’d tell you that for just over 150 euros you could buy a birdhouse which would capture all your cute feathered guests, identify...
    Ilze Folkmane on Why Printful Is Running a Free Business School
    Ann-Kristin Kruuk
    • Nov 23, 2021
    How we do marketing

    Ilze Folkmane on Why Printful Is Running a Free Business School

    For Ilze, it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her...
    Podcast episode 4 with Ilze Folkmane (Printful): Attribution Still an Issue in Content Marketing
    Ann-Kristin Kruuk
    • Nov 16, 2021
    Podcast

    Podcast episode 4 with Ilze Folkmane (Printful): Attribution Still an Issue in Content Marketing

    On this week's episode, we're joined by the lovely Ilze Folkmane, the communications manager at Printful. Printful, the first Latvian...
    How to Measure Awareness (in an Easy and Affordable Way)?
    Hando Sinisalu
    • Jul 1, 2021
    How-to

    How to Measure Awareness (in an Easy and Affordable Way)?

    “I think our podcast does not work.” “Our blog does not generate any leads.” “Our CEO does not like our Instagram posts.” Sounds...
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    Marketing Parrot is your destination for fresh content on B2B marketing. Previously known as Best of Global Digital Marketing, we've now set our focus on the challenging world of business-to-business. 

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    Trainer, consultant, journalist and a passionate explorer. Connect with Hando on LinkedIn and get even more insight on trends and happenings in the B2B sector. 

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