ALL THINGS B2B MARKETING

  • Spotify
  • SoundCloud
  • LinkedIn
  • Facebook Basic Black
  • Home

  • Our Story

    • About Hando
    • About Ann-Kristin
  • Contact

  • B2B Marketing Seminar Riga

  • Sign up for regular content

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • How-to
    • Essence
    • Company story
    • How we do marketing
    • Case study
    • Review
    • Podcast
    • Trend report
    Search
    Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
    Ann-Kristin Kruuk
    • May 29
    Trend report

    Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science

    White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...
    Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
    Ann-Kristin Kruuk
    • May 20
    How we do marketing

    Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing

    The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research
    Hando Sinisalu
    • Feb 9
    Podcast

    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Peep Laja: 15 Winning Strategies of Successful B2B Companies
    Ann-Kristin Kruuk
    • Jan 12
    How-to

    Peep Laja: 15 Winning Strategies of Successful B2B Companies

    Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
    Ansis Egle: World Expo Is Not a Shop
    Ann-Kristin Kruuk
    • Jan 6
    How we do marketing

    Ansis Egle: World Expo Is Not a Shop

    Ansis Egle, a seasoned marketing professional and if we may say so ourselves – the king of Expo, was the brains and muscles behind...
    Femtika – the Lesson on Global PR and Needless Modesty (LT)
    Ann-Kristin Kruuk
    • Jan 3
    Company story

    Femtika – the Lesson on Global PR and Needless Modesty (LT)

    Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A...
    The State of B2B Marketing in Croatia in 2022
    Slavica Grgic, Hando Sinisalu
    • Jan 3
    Trend report

    The State of B2B Marketing in Croatia in 2022

    IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious...
    B2B Customers Use 10 or More Channels to Interact with Suppliers
    Hando Sinisalu
    • Jan 2
    Essence

    B2B Customers Use 10 or More Channels to Interact with Suppliers

    Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
    Podcast episode 5 with Nemanja Zivkovic: Find Existing Communities Instead of Creating New Ones
    Ann-Kristin Kruuk
    • Dec 16, 2021
    Podcast

    Podcast episode 5 with Nemanja Zivkovic: Find Existing Communities Instead of Creating New Ones

    Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
    Cannes Lions to Finally Shed Spotlight on B2B Marketing
    Ann-Kristin Kruuk
    • Dec 13, 2021
    Trend report

    Cannes Lions to Finally Shed Spotlight on B2B Marketing

    After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...
    Gideon Brothers: To Succeed in Business-to-Enterprise, One Needs to Sell to Hundreds
    Ann-Kristin Kruuk
    • Nov 5, 2021
    Company story

    Gideon Brothers: To Succeed in Business-to-Enterprise, One Needs to Sell to Hundreds

    Gideon Brothers, one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software...
    Interview with Justin Zehmke, Head of Content at EstateGuru
    Ann-Kristin Kruuk
    • Oct 27, 2021
    How we do marketing

    Interview with Justin Zehmke, Head of Content at EstateGuru

    Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
    Content is not King. Distribution is.
    Ann-Kristin Kruuk
    • Oct 18, 2021
    Essence

    Content is not King. Distribution is.

    This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...
    Interview with Timotej Gala, deputy CEO, Httpool
    Ann-Kristin Kruuk
    • Oct 14, 2021
    Company story

    Interview with Timotej Gala, deputy CEO, Httpool

    Every marketer in the CEE region (and beyond) has probably heard of Httpool, the company you need to call when your Facebook ad account...
    Podcast episode two: Timotej Gala on How Httpool Filled the Niche Between Big Tech and Advertisers
    Ann-Kristin Kruuk
    • Oct 13, 2021
    Podcast

    Podcast episode two: Timotej Gala on How Httpool Filled the Niche Between Big Tech and Advertisers

    Every marketer in the CEE region (and beyond) has probably heard of Httpool, the company you need to call when your Facebook ad account...
    Case Study: How Sage Got Bossy on TikTok (UK)
    Ann-Kristin Kruuk
    • Oct 5, 2021
    Case study

    Case Study: How Sage Got Bossy on TikTok (UK)

    Sage is a cloud-based business management solutions provider, managing entrepreneurs’ needs from accounting to payroll. Sage is one of...
    Undercover: Vomi Consulting (Croatia)
    Ann-Kristin Kruuk
    • Sep 27, 2021
    Review

    Undercover: Vomi Consulting (Croatia)

    “Undercover” is a bi-weekly series, where we analyse bits and pieces of different B2B players on relevant markets. Let’s play a game. I’m...
    Create Once, Distribute Forever
    Ann-Kristin Kruuk
    • Sep 13, 2021
    Essence

    Create Once, Distribute Forever

    The B2B Marketing Leaders Podcast with Dave Gerhardt. Conversation with Ross Simmonds (@thecoolestcool) is the Founder & CEO of...
    Do You Have a Podcast? No? You're Insane
    Ann-Kristin Kruuk
    • Sep 13, 2021
    Essence

    Do You Have a Podcast? No? You're Insane

    Really exciting dialogue from the DGMG podcast about the value of podcasts! Dave Gerhardt (DG) is a B2B marketing leader & widely...
    Social Media Mismanagement Is a Big Issue for B2B Companies
    Hando Sinisalu
    • Sep 13, 2021
    How-to

    Social Media Mismanagement Is a Big Issue for B2B Companies

    Had an interesting conversation with Matija Martek, former Marketing Team Lead @Mediatoolkit, currently Head of Digital Marketing at...
    1
    2
    About  
     

    Marketing Parrot is your destination for fresh content on B2B marketing. Previously known as Best of Global Digital Marketing, we've now set our focus on the challenging world of business-to-business. 

    Contact
     

    Any hot tips on recent B2B marketing? Interested in speaking at our events? In need of a personalised training? Whatever it is - we're happy to hear from you.

    Get to know Hando 
    ​

    Trainer, consultant, journalist and a passionate explorer. Connect with Hando on LinkedIn and get even more insight on trends and happenings in the B2B sector. 

    Read More

    © 2023 by Ad Men. Proudly created with Wix.com

    Thanks for submitting!

    Read More