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    Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
    Ann-Kristin Kruuk
    • May 29
    Trend report

    Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science

    White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...
    Ruta Pole on Why LinkedIn Doesn't Work for Omniva
    Ann-Kristin Kruuk
    • May 16
    How we do marketing

    Ruta Pole on Why LinkedIn Doesn't Work for Omniva

    Ruta Pole, Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at...
    Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?
    Ann-Kristin Kruuk
    • Apr 19
    Trend report

    Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?

    Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas...
    Podcast episode 9 with David Blinov: Growth Marketing
    Ann-Kristin Kruuk
    • Apr 11
    Podcast

    Podcast episode 9 with David Blinov: Growth Marketing

    Although understood by few, growth marketing has sneaked its way into traditional marketing departments, both B2C and B2B. David Blinov...
    Why You Cannot Trust Analytics
    Hando Sinisalu
    • Feb 16
    Essence

    Why You Cannot Trust Analytics

    Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...
    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research
    Hando Sinisalu
    • Feb 9
    Podcast

    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Building Relationships via Trade Associations Pays Off
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    Building Relationships via Trade Associations Pays Off

    BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales...
    A Phone Call Is as Powerful as Ever in the Era of Digital Communications
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    A Phone Call Is as Powerful as Ever in the Era of Digital Communications

    1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and...
    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist
    Ann-Kristin Kruuk
    • Feb 1
    How we do marketing

    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Podcast episode 7 with Mariliis Beger: Localisation Key to Pipedrive's Global PR Success
    Ann-Kristin Kruuk
    • Jan 21
    Podcast

    Podcast episode 7 with Mariliis Beger: Localisation Key to Pipedrive's Global PR Success

    Mariliis Beger, Global Head of PR, joined Pipedrive in 2019. Having worked in KPMS & Partners and completed her PhD in Communication and...
    5 Ideas to Enhance Your Company’s Content Marketing
    Hando Sinisalu
    • Jan 20
    How-to

    5 Ideas to Enhance Your Company’s Content Marketing

    Content marketing has been part of my agenda for years. While still challenging, marketers all over the World are starting to get a grasp...
    Peep Laja: 15 Winning Strategies of Successful B2B Companies
    Ann-Kristin Kruuk
    • Jan 12
    How-to

    Peep Laja: 15 Winning Strategies of Successful B2B Companies

    Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
    Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
    Ann-Kristin Kruuk
    • Jan 12
    How we do marketing

    Mariliis Beger (Pipedrive): Localisation Key to Global PR Success

    Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
    The State of B2B Marketing in Croatia in 2022
    Slavica Grgic, Hando Sinisalu
    • Jan 3
    Trend report

    The State of B2B Marketing in Croatia in 2022

    IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious...
    LinkedIn is Used by 96% of B2B Content Marketers
    Hando Sinisalu
    • Jan 2
    Trend report

    LinkedIn is Used by 96% of B2B Content Marketers

    Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...
    Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships
    Ann-Kristin Kruuk
    • Dec 20, 2021
    How we do marketing

    Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships

    Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
    Cannes Lions to Finally Shed Spotlight on B2B Marketing
    Ann-Kristin Kruuk
    • Dec 13, 2021
    Trend report

    Cannes Lions to Finally Shed Spotlight on B2B Marketing

    After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...
    Interview with Justin Zehmke, Head of Content at EstateGuru
    Ann-Kristin Kruuk
    • Oct 27, 2021
    How we do marketing

    Interview with Justin Zehmke, Head of Content at EstateGuru

    Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
    Podcast episode three with Justin Zehmke: B2C is a Shotgun, B2B a Sniper Rifle
    Ann-Kristin Kruuk
    • Oct 27, 2021
    Podcast

    Podcast episode three with Justin Zehmke: B2C is a Shotgun, B2B a Sniper Rifle

    Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
    Content is not King. Distribution is.
    Ann-Kristin Kruuk
    • Oct 18, 2021
    Essence

    Content is not King. Distribution is.

    This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...
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