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    Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
    Ann-Kristin Kruuk
    • Feb 17
    How we do marketing

    Liudas Rimkus (SEB): Good Content Creators Can Become Presidents

    Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to...
    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research
    Hando Sinisalu
    • Feb 9
    Podcast

    Podcast episode 8 with Katheriin Liibert (Outfunnel): How to Conduct Meaningful Market Research

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Personal Brands Are Stronger Than Corporate Brands in Legal Services Industry
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    Personal Brands Are Stronger Than Corporate Brands in Legal Services Industry

    Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get...
    Building Relationships via Trade Associations Pays Off
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    Building Relationships via Trade Associations Pays Off

    BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales...
    A Phone Call Is as Powerful as Ever in the Era of Digital Communications
    Ann-Kristin Kruuk
    • Feb 2
    How we do marketing

    A Phone Call Is as Powerful as Ever in the Era of Digital Communications

    1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and...
    40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months
    Ann-Kristin Kruuk
    • Feb 2
    Trend report

    40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months

    According to McKinsey, 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months....
    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist
    Ann-Kristin Kruuk
    • Feb 1
    How we do marketing

    Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist

    Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
    Cybernetica: Discover Your Inner Sherlock Holmes
    Ann-Kristin Kruuk
    • Jan 25
    How we do marketing

    Cybernetica: Discover Your Inner Sherlock Holmes

    Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and...
    Podcast episode 7 with Mariliis Beger: Localisation Key to Pipedrive's Global PR Success
    Ann-Kristin Kruuk
    • Jan 21
    Podcast

    Podcast episode 7 with Mariliis Beger: Localisation Key to Pipedrive's Global PR Success

    Mariliis Beger, Global Head of PR, joined Pipedrive in 2019. Having worked in KPMS & Partners and completed her PhD in Communication and...
    Peep Laja: 15 Winning Strategies of Successful B2B Companies
    Ann-Kristin Kruuk
    • Jan 12
    How-to

    Peep Laja: 15 Winning Strategies of Successful B2B Companies

    Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
    Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
    Ann-Kristin Kruuk
    • Jan 12
    How we do marketing

    Mariliis Beger (Pipedrive): Localisation Key to Global PR Success

    Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
    WhatsApp Rules B2B Communication in Dubai
    Hando Sinisalu
    • Dec 1, 2021
    Trend report

    WhatsApp Rules B2B Communication in Dubai

    “Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai...
    How to Position Your Country at Dubai Expo
    Hando Sinisalu
    • Nov 29, 2021
    How we do marketing

    How to Position Your Country at Dubai Expo

    EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under...
    The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
    Ann-Kristin Kruuk
    • Nov 4, 2021
    How we do marketing

    The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt

    Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more...
    Interview with Justin Zehmke, Head of Content at EstateGuru
    Ann-Kristin Kruuk
    • Oct 27, 2021
    How we do marketing

    Interview with Justin Zehmke, Head of Content at EstateGuru

    Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
    Podcast episode three with Justin Zehmke: B2C is a Shotgun, B2B a Sniper Rifle
    Ann-Kristin Kruuk
    • Oct 27, 2021
    Podcast

    Podcast episode three with Justin Zehmke: B2C is a Shotgun, B2B a Sniper Rifle

    Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
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    Marketing Parrot is your destination for fresh content on B2B marketing. Previously known as Best of Global Digital Marketing, we've now set our focus on the challenging world of business-to-business. 

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    Trainer, consultant, journalist and a passionate explorer. Connect with Hando on LinkedIn and get even more insight on trends and happenings in the B2B sector. 

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