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Annual Business-to-Business Conference

February 20, OBA Oosterdok

The first annual business conference road show that shines the spotlight on the people, ideas and challenges in business-to-business


European Tour 2024

More dates to follow

Tallinn May 9th

Riga May 16th 

European Tour 2024

"You are rockstars! Best of luck with the European tour."




Registration & Morning Coffee

10:00 - 10:30

Unlocking B2B Creativity with Data and Insights


Steve Kemish, CEO of Intermedia Global Ltd (UK)

A multi-award-winning marketer with twenty years of experience in all aspects of digital marketing. His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (6 times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, Professional Publishers Associations awards and the DMA awards. At IMG he is part of a team of experienced and passionate marketers who help brands on data, demand generation and brand awareness using on and offline techniques. He has worked on digital marketing and strategy with many global brands including BP, Colgate, ITV, Lego, Bayer, British Airways and Oracle. A highly regarded speaker, lecturer and writer, Steve was appointed a Fellow of the IDM in early 2009, making him one of their youngest ever appointments. As well as his role at IMG he is a regular keynote speaker throughout the world, a guest lecturer at various British universities and a Superbrands, AEO & DMA judge.

10:30 - 11:00

Trends in Marketing Automation: B2B Marketing in 2030

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Frans Riemersma, Martech researcher, Co-publisher of (the Netherlands)

Frans Riemersma is a prominent figure in the European martech landscape, earning recognition as the #1 martech influencer in the region. Notably, Frans has been instrumental in designing marketing stacks for major corporations such as HP, Adidas, Audi, Unilever, IKEA, Volvo, and Carlsberg. Frans started his journey in 1997 by establishing, where he managed the third-largest Art Database globally. His innovative approach to brand management included designing DAM functionality, onboarding tools, and PR strategy. Subsequently, he co-founded MRMLOGIQ, focusing on business-driven marketing efficiency with Marketing Resource Management at its core. Frans is not just a practitioner; he is a thought leader. In his co-authored book, "Marketing Resource Management; The noble art of getting things done in marketing. Efficiently," he introduced groundbreaking ideas, including a MarTech canvas for plotting marketing technology stacks and optimizing overall MarTech structures. In 2016, Frans founded, a visual marketing strategy and management software tool, introducing Agile Goal and Strategy methodology for marketing teams. His portfolio expanded in 2019 with the creation of Martech Tribe, offering marketing software audits and selections to maximize the value of martech stacks. He is renowned for his collaboration with Scott Brinker on the annual Marketing Technology Landscape.

11:00 - 11:30

Digital Transformation in B2B Marketing and Sales


Hans Molenaar, Director of Beecksteijn Business School (the Netherlands)

Hans Molenaar is the director of Beeckestijn Business School and is actively involved as an entrepreneur in various companies. He studied business economics at the University of Tilburg with a specialization in marketing and technology. Hans is primarily involved in marketing innovation, B2B digital marketing, CRM, & marketing/sales strategy and leadership within B2B. He has an international sales and marketing background and has worked for companies such as AT&T, NCR, and Royal Bank of Scotland. He has also been involved in various startups such as Novis, Selligent, Hanco, 404-network, and E-banking Solutions. He is the initiator of the annual marketing trend report and is the founder of the Marketeer of the Year award, which is presented annually to the best marketer in the Netherlands. He is also the chairman of the Marketing Literature Prize, Marketing Thesis Prize, and Marketing Science Prize.

11:30 - 12:15

Practical Examples of Sales and Marketing Alignment

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Pieter Kopmels currently serves as the Global Director Brand & Communications at Envalior. This role, arising from the merger between DSM Engineering Materials and Lanxess High Performance Materials, involves leading the Global Brand & Communications Team and overseeing Brand Marketing, Digital Marketing, Marketing Communications, Corporate Communications, and Marketing Excellence. Pieter's journey in the marketing landscape includes a significant tenure at DSM, where he is currently the Director Global Marketing for DSM Engineering Materials. Prior to his corporate roles at DSM, Pieter spent an impressive 15 years at Rust-Oleum Corporation. Starting as an International Account Manager and progressing to Marketing Manager EMEA, he eventually headed up the European Marketing team for nine years. With over 27 years of experience in management, tech, marketing, and sales at enterprise and mid market B2B companies. Björn works as Head of Marketing at e-commerce agency DNZ, part of the United Playgrounds Group. And also as a freelance Senior Marketing Consultant.

Pieter Kopmels, Director of Global Marketing at Envalior,  Chairman B2B community at Dutch Marketing Association (the Netherlands)

Björn Hascher, Head of Marketing at DNZ (the Netherlands)

12:15 - 13:00

Lunch & Mingling

13:00 - 13:30

B2B Marketing Strategy for Companies

with Long Sales Cycles

David Blinov, The F Company (Finland)

David has helped Nordic B2B companies generate millions of euros in revenue using modern growth marketing methods. The F Company specializes in transforming marketing in B2B companies into a revenue driver with systematic growth marketing experiments.

13:30 - 14:00

Social Selling: the Job of Marketing or Sales?

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Laura Erdem, Dreamdata (Denmark)

Laura Erdem is an account executive at Dreamdata and a board member of DigiPippi. Laura has over two years of experience working in the tech industry, helping companies navigate and buy the right solutions for their needs. Laura is passionate about helping girls get interested in technology and has been working to change the world through young women in tech. Laura Erdem studied sociology at Vilniaus universitetas / Vilnius University and arts at Kaunas Antanas Martinaitis Art School. Laura also has a gymnasium degree in economical from Kaunas Jonas Basanavicius Gymnasium. Laura Erdem is certified from Berlingske in Talent 100, APMG International in Prince2 Foundation, CSC in Leading with Impact, Employer Branding Academy in World Class Employer Branding, Dansk Erhverv in Essential Leadership Training - New Leaders, CSC in Six Sigma - Lean Yellow Belt, and HP in ITIL V3 Foundation.

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14:00 - 14:30

How to Understand Your Customers Journey and Make Sense of the Customer Journey

Arien Breunis, Customer Journey Researcher at Rabobank
(the Netherlands)

Ariën Breunis is a seasoned brand strategist and marketing expert. Currently serving as the Founder and Brand Strategist at BRAND MEESTER since January 2017, Ariën has been a driving force in consulting for clients such as Videoland,, Essent,, Ferrero, Cargill, and more. Ariën also serves as the Customer Journey Researcher at Rabobank, where he delves into the intricacies of understanding and optimizing customer experiences. This role adds to his impressive freelance portfolio, which includes positions as a Partner Consultant and Marketing Capabilities Trainer at Consulting by Kantar, a Customer Insights Manager at Rabobank, and a Strategic Marketing Manager at Randstad Groep Nederland.

14:30 - 15:00

Afternoon Coffee Break

15:00 - 15:30

Award-Winning B2B E-Commerce

Solutions in Europe

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Angelique Szameitat, Chief Editor, GFM Nachrichten (Germany)

Angelique Szameitat has impressive professional experience in the fields of event management, digital marketing and technologies for stationary retail and e-commerce. Currently serving as the Director for the Best Retail Cases research platform at The LBMA Germany, she is at the forefront of technology, marketing, and service innovations. Simultaneously, Angelique holds a prominent role as the editor-in-chief at GFM Nachrichten - Digital in Retail and Marketing, where she has been a driving force since 2004. Her editorial leadership encompasses a keen focus on social media, commerce, and location-based services.

15:30 - 16:00

To Be Confirmed

To Be Confirmed

To be confirmed

16:00 - 17:00

Drinks & Networking




In order to benefit the most from the conference, we highly encourage attending in pairs: marketing & sales. This way both will have a unique possibly to study the thinking that goes behind the other's practice and the ways in which a tight cooperation is beneficiary to the company as a whole.

Please note that this is an onsite event. 

(UNTIL JAN 14th)

(FROM JAN 15th)








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A thoughtfully curated, engaging and vibrant B2B event

The Parrot conference zeroes in on pivotal topics in B2B sales and marketing: marketing automation, account-based marketing, social selling, and crucially, sales and marketing alignment—often termed the "trillion-dollar problem" for numerous businesses.

Our event is tailored for sales and marketing professionals within B2B companies. We've meticulously chosen a diverse array of speakers fro
m the UK, Germany, Finland, and the Netherlands to impart the freshest insights in B2B sales and marketing. Our program is thoughtfully curated; we assure you that every presentation will be engaging, pertinent, and vibrant.

Marketing Parrot, based in Tallinn, Estonia, boasts over two decades of experience in hosting business conferences across more than 30 countries, spanning from South Korea to South Africa.


The people that make the wheels go round

Who should attend?

  • Sales managers, marketing managers, and comms managers of B2B companies

  • Owners and CEOs of B2B companies

  • Agencies servicing B2B companies

Why Attend
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OBA Oosterdok

The Central Library or OBA Oosterdok was designed by Jo Coenen, the former state architect (Rijksbouwmeester) of the Netherlands, who also designed the nearby KNSM Island, as well as the Central Library of Maastricht, and renovated the distinctive Glaspaleis in Heerlen, which houses its Central Library. Arup were selected to create the lighting design to create "a landscape with different zones" and a system for distributing fresh air which cools the building through drawing in the cold air outside.

The Central Library is open 7 days per week and the lending and returning of books is fully automated. Not only does the OBA provide a large range of printing and copying facilities, but some other unusual features can be found in the library, such as two radio stations. 

The Muizenhuis made by Karina Schaapman is located in the youth department. It's a doll house for mice, made almost entirely by hand. 

The library has an exposition area which features rotating expositions related to design, art and/or books. 

OBA Congress

Oosterdokskade 143

1011 DK Amsterdam

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Become a Sponsor

A brilliant chance to share your message & purpose with the creme de la creme of business-to-business decision makers. Our sponsorship packages offer attractive incentives in the form of quality content marketing, paid media, keynotes & additional exposure on the Worksup event platform. 

Become a Sponsor


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