THE WHY
Sales and marketing alignment is still a trillion dollar problem
This conference focuses on the main trends and challenges in B2B sales and marketing - social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.
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An increasing number of B2B buyers buy online without contacting the sales team
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Only 5% of buyers are ready to buy at any given moment. How do you find them? And how to communicate with the remaining 95%?
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How should sales and marketing respond to the economic downturn?
Increase your profit by breaking silos
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How to align sales and marketing functions to increase profit
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How to combine content creation and sales
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How to target the right buyers
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How to make your brand famous in faraway markets
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Why creativity is important in business-to-business
The people that make the wheels go round
Who should attend?
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Sales managers, marketing managers, and comms managers of B2B companies
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Owners and CEOs of B2B companies
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Agencies servicing B2B companies
PROGRAMME
09:30
Registration & Morning Coffee
Collect your badge and a complimentary gift bag. Enjoy some coffee and get comfortably seated. The team will also guide you through using Worksup.
09:45 - 10:00
Opening Words by Conference Patron
To Be Announced
TBU
TBU
TBU
TBU
10:00 - 11:00
New Trends: Business-to-Business Sales (ENG)
Raoul Monks, Flume (UK)
The B2B sales environment has changed a lot recently. More customers buy online without contacting the sales team. How to sell via online channels? The average buying cycle takes more time and involves more people from the buyer side than before. Millennials are becoming important influencers and decision-makers. In his presentation, Raoul Monks will explain: How to personalise your outreach How to find customers that are ready to listen to you (and buy) How to get your messaging right Plan your sales sequences Take control of the sales conversation
11:00 - 11:30
Global PR: The Road to International Fame (CZ)
Vladimir Bystrov, Bison & Rose
Vladimir has a diverse background in journalism, corporate advertising, and public relations spanning several decades. He began his career as a business reporter for a prominent Czech media outlet before transitioning to the role of editor-in-chief at a trade weekly that covered advertising and media markets. Following that, Vladimir worked as an Advertising Director for a leading Czech bank for several years. For the past nearly 20 years, he has been working as a public relations consultant, focusing on corporate communications, issues management, litigation, and financial PR. Additionally, Vladimir has served as the former chairman of the Czech Association of Public Relations and now serves as the chairman of its Ethical & Arbitration Board. He is also a co-owner and Managing Partner of a communication group called B&R Holding, which includes Forum Media, the publisher of the only Czech language industry weekly magazine Marketing & Media and organizer of the major media and marketing industry conference on the Czech/Slovak markets "Forum Media".
11:30 - 12:00 Marketing to One: Hyper-Personalised Marketing (ENG)
Hando Sinisalu, Marketing Parrot (EST)
Creating content for one - why sometimes it makes sense to create podcast episodes for one listener - How to align sales and marketing in content creation - Why the process of creating content matters as much as the content piece itself - Real-life examples of how content marketing can warm up sales leads Hando is the founder and CEO of B2B marketing hub Marketing Parrot, previously known as Best Marketing International, the leading digital marketing conference producer in Europe. He has produced and managed over 200 conferences in 24 countries from South Africa to South Korea, from Indonesia to Spain. Hando collects and analyses content marketing case studies, was the producer of The Best of Global Digital Marketing Show, and writes regularly for marketing portals in Estonia, Malaysia, Turkey, South Africa, Poland, and Indonesia. He also runs case-study-based in-house training programs for clients like McCann Riga (Latvia), Distell (South Africa), Graphic Publishing (Ghana), and Conde Nast (India) to name a few.
12:00 - 13:00
Lunch & Mingling
Enjoy the exquisite lunch by resident chef TBA
13:00 - 14:00
The Winning Formula:
Showmanship - Salesmanship - Relationship (ENG)
Paul Cash, Rooster Punk (UK)
- A guiding view as to why B2B marketing needs to embrace a more human philosophy - An understanding of how brand, purpose and emotion play a key role in driving growth - A review of the latest research shaping new opinions in B2B marketing - A deeper look at the science and power of story at both a brand and demand level - A new perspective on brand likeability as an under utilized power play - Numerous case stories and anecdotes showcasing commercial impact
14:00 - 14:30
Employer Branding During Uncertain Times: PwC Case Study (CZ)
Tomas Dusenka, PwC (CZ)
Together with Tomas we will examine how PwC has maintained a strong employer brand during the age of uncertainty in Europe's employer market. Companies are now faced with layoffs, which can ruin reputations and generate bad PR for future recruiting needs. This presentation takes a closer look at how PwC has adapted their recruitment and onboarding processes to attract and retain the best talent, while ensuring that their employees feel supported and valued during these challenging times and possible layoffs. Tomas has been working in the HR marketing and employer branding field for more than 10 years, combining the local Czech experience with the international in Germany at Henkel and in Ireland at Google.
14:30 - 15:00
Coffee, Snacks & Mingling
Freshen up with a beverage, take time to browse people of interest on Worksup and arrange for a quick meeting.
15:00 - 16:00
Panel Discussion: View From the Top
David Hula, Martin Bednar (Saleskick)
- How to prioritise marketing activities - Setting the right KPIs - How to align sales and marketing - Outsourcing services - Explaining the role of PR & marketing to your CEO or Board Martin is a trainer of B2B sales, leadership & management skills. 14-years experience in leadership positions, mainly in financial services, including almost seven years in Citibank. David is a chief business consultant, marketing director and CMO who has held leadership roles in companies like Nestle, AkzoNobel and Cemio Switzerland.
16:00
Goodbyes & Thank Yous
IN A NUTSHELL
Programme
In-depth version above
Registration & Morning Coffee
New Trends: Business-to-Business Sales
Global PR: The Road to International Fame
Marketing to One: Hyper-Personalised Marketing
Lunch & Mingling
The Winning Formula:
Showmanship - Salesmanship - Relationship
TBA
Coffee, Snacks & Mingling
Panel Discussion: View From the Top
STORIES
Latest in Business-to-Business
KEYNOTE HIGHLIGHTS 2023
The Winning Formula:
Showmanship - Salesmanship - Relationship
Paul Cash, Rooster Punk (UK)
“My life story so far has been pretty eventful - I’ve made millions and lost millions, written 2 books, turned down a cheque for £19m for my first company (madness), developed the 13 stories framework, won over 30+ awards, co-founded the fastest growing marketing agency in the UK, fallen in love, been seconds from bankruptcy, fathered two awesome boys, been divorced twice and even after a thousand rounds of golf i've never come close to a hole in one."
Paul is passionate about helping B2B brands fulfil their potential and HATES it when lazy marketing gets in the way. He is driven by human understanding, creativity, narrative development, branding, storytelling, innovation, ABM, sales enablement, category design, disruption and transformational growth.
B2B client experience: HP, Microsoft, Cisco, Vodafone, Samsung, Oracle, Virgin Media, Colt, Amadeus, Symantec, Adobe, Canon, KPMG, TCS, Funding Circle, Make it Cheaper, Currencycloud, Crowdcube, Incopro, Sage Pay (Opayo) and many others.”
KEYNOTE HIGHLIGHTS 2023
New Trends: Business-to-Business Sales
Raoul Monks, FLUME (UK)
Raoul works with fast-growing B2B companies helping their sales teams to sell more by helping adapt to today's changing buyer and tech landscape. More leads, higher average orders, greater conversion, faster deals. This is what he cares about.
Flume sales training focuses on driving and proving outcomes for clients through cutting edge training and delivery mechanisms.
VENUE
Anglo-American University
Anglo-American University was founded in 1990 as the Anglo-American College by Jansen Raichl and Vlasta Raichlová, shortly after the collapse of communism. Their aim was to create a higher education institution that would combine Central European university traditions with US and British academic principles.
AAU’s main campus is located in the newly restored Thurn-Taxis Palace, a cultural monument dating to the 17th century, previously owned by the German Thurn und Taxis noble family and now under the ownership of the city of Prague. The premises consist of 16 classrooms, a computer lab, and a visual arts studio, along with a cafeteria, courtyard and student lounges.
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SEATS ARE LIMITED
Tickets
In order to benefit the most out of the conference, we highly encourage attending in pairs: marketing & sales. This way both will have a unique possibly to study the thinking that goes behind the other's practice and the ways in which a tight cooperation is beneficiary to the company as a whole.
Please note that this is an onsite event.
EARLY BIRD SINGLE
(TIL MAY)
REGULAR BIRD SINGLE (FROM MAY)
300€
350€
EARLY BIRD BUNDLE
(1+1)
REGULAR BIRD BUNDLE
(1+1)
400€
0% VAT APPLIES
500€
0% VAT APPLIES
PLEASE SIGN UP BELOW AND WE WILL FOLLOW UP WITH AN INVOICE
FRIENDS & SPONSORS
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A brilliant chance to share your message & purpose with the creme de la creme of business-to-business decision makers. Our sponsorship packages offer attractive incentives in the form of quality content marketing, paid media, keynotes & additional exposure on the Worksup event platform.
HAPPY TO HEAR FROM YOU
Get in Touch
Programme & Partnerships
HANDO SINISALU
Sales & Content
ANN-KRISTIN KRUUK
Event production & Sponsorships
ANASTASIA SLAUTINA
