"You are rockstars! Best of luck with the European tour."
MARTIN ÕUNAP, NESTE
PROGRAMME
09:30
Registration & Morning Coffee
Enjoy some coffee and get comfortably seated
09:45 - 10:00
Opening Words by Conference Patron e15
10:00 - 11:00
New Trends: Business-to-Business Sales (ENG)
Raoul Monks, Flume (UK)
The B2B sales environment has changed a lot recently. More customers buy online without contacting the sales team. How to sell via online channels? The average buying cycle takes more time and involves more people from the buyer side than before. Millennials are becoming important influencers and decision-makers. In his presentation, Raoul Monks will explain: How to personalise your outreach How to find customers that are ready to listen to you (and buy) How to get your messaging right Plan your sales sequences Take control of the sales conversation
11:00 - 11:20
Case Studies: The Importance of PR in B2B (CZ)
Vladimir Bystrov, Bison & Rose
Vladimir has a diverse background in journalism, corporate advertising, and public relations spanning several decades. He began his career as a business reporter for a prominent Czech media outlet before transitioning to the role of editor-in-chief at a trade weekly that covered advertising and media markets. Following that, Vladimir worked as an Advertising Director for a leading Czech bank for several years. For the past nearly 20 years, he has been working as a public relations consultant, focusing on corporate communications, issues management, litigation, and financial PR. Additionally, Vladimir has served as the former chairman of the Czech Association of Public Relations and now serves as the chairman of its Ethical & Arbitration Board. He is also a co-owner and Managing Partner of a communication group called B&R Holding, which includes Forum Media, the publisher of the only Czech language industry weekly magazine Marketing & Media and organizer of the major media and marketing industry conference on the Czech/Slovak markets "Forum Media".
11:20 - 11:40 Marketing to One: Hyper-Personalised Marketing (ENG)
Hando Sinisalu, Marketing Parrot (EST)
Creating content for one - why sometimes it makes sense to create podcast episodes for one listener - How to align sales and marketing in content creation - Why the process of creating content matters as much as the content piece itself - Real-life examples of how content marketing can warm up sales leads Hando is the founder and CEO of B2B marketing hub Marketing Parrot, previously known as Best Marketing International, the leading digital marketing conference producer in Europe. He has produced and managed over 200 conferences in 24 countries from South Africa to South Korea, from Indonesia to Spain. Hando collects and analyses content marketing case studies, was the producer of The Best of Global Digital Marketing Show, and writes regularly for marketing portals in Estonia, Malaysia, Turkey, South Africa, Poland, and Indonesia. He also runs case-study-based in-house training programs for clients like McCann Riga (Latvia), Distell (South Africa), Graphic Publishing (Ghana), and Conde Nast (India) to name a few.
11:40 - 12:00
Megaproject Promotion: Lessons from Rail Baltic, the Transformative Railway Linking Finland, the Baltic Countries, and Europe (ENG)
Priit Pruul, Rail Baltic Estonia (EST)
photo sourced from Äripäev
Rail Baltica is the largest Baltic-region infrastructure project in the last 100 years. A greenfield rail transport infrastructure project with a goal to integrate the Baltic States in the European rail network. The project includes five European Union countries – Poland, Lithuania, Latvia, Estonia and indirectly also Finland. From 2017, Priit Pruul acts as the Head of Communications for the megaproject. He is an experienced communication specialist with a demonstrated history of working in the infrastructure sector and education management industry.
12:00 - 13:00
Lunch & Mingling
13:00 - 13:30
Case Study: Sales and Marketing Alignment at Kentico (CZ)
Jenda Perla, Kentico
Presently, Jenda is an active Council Member for the Forbes Communications Council, where he contributes insights and expertise within the community. Since August 2020, Jenda has held the position of VP Marketing at Kentico, a role where he leads a global marketing team with a focus on elevating the company's Annual Recurring Revenue (ARR) and enhancing market visibility. Before his tenure at Kentico, Jenda served as the Chief Growth Officer at DATAWEPS, responsible for aligning Sales and Marketing efforts to drive business expansion. This included refining communication and sales strategies, enhancing brand recognition, and overseeing a team of consultants dedicated to aiding client companies' growth. Jenda has demonstrated a strong commitment to both marketing and community involvement, with roles such as Member of the Board for the Czech Green Party and Co-Chairman of the South Moravian regional organization. Earlier in his career, Jenda engaged in freelance social media marketing. His contributions also extended to significant projects such as IBM and Coca-Cola during his time at OgilvyInteractive Prague.
13:30 - 14:00
Case Study: Innovative Sales and Marketing Management at
Komerční banka (CZ)
Jan Vichr, Komerční banka
Jan Vichr currently serves as the Channels Tribe Leader at Komerční banka, a role he has held since January 2022. In this capacity, he leads teams responsible for internet banking, mobile banking, and web chapters, focusing on developing and innovating digital channels. Before his tenure at Komerční banka, Jan was the Online Communication Team Leader at O2 Czech Republic. Together with Jan we will discuss the following: - How to align offline and online channels - How to ensure uniform customer experience across different channels - How to align sales and marketing teams - Digital innovations in business banking
14:00 - 14:30
Employer Branding During Uncertain Times: PwC Case Study (CZ)
Tomas Dusenka, PwC (CZ)
Together with Tomas we will examine how PwC has maintained a strong employer brand during the age of uncertainty in Europe's employer market. Companies are now faced with layoffs, which can ruin reputations and generate bad PR for future recruiting needs. This presentation takes a closer look at how PwC has adapted their recruitment and onboarding processes to attract and retain the best talent, while ensuring that their employees feel supported and valued during these challenging times and possible layoffs. Tomas has been working in the HR marketing and employer branding field for more than 10 years, combining the local Czech experience with the international in Germany at Henkel and in Ireland at Google.
14:30 - 15:00
Coffee, Snacks & Mingling
Freshen up with a beverage, take time to arrange for a quick meeting.
15:00 - 16:00
Panel Discussion: View From the Top
Jana Gerle, Jiri Jambor, David Hula, Lucia van Middendorp
- How to prioritise marketing activities - Setting the right KPIs - How to align sales and marketing - Outsourcing services - Explaining the role of PR & marketing to your CEO or Board David is a chief business consultant, marketing director and CMO who has held leadership roles in companies like Nestle, AkzoNobel and Cemio Switzerland. With a diverse career spanning over a decade, Lucia brings a wealth of experience in crafting effective marketing and PR strategies. Lucia's skill set extends to building personal brands for CEOs, managers, and project founders. Notable positions in her career include roles like Marketing Mentor at LadyLeadersHub, where she contributes to a community of women through support, networking, and group mentoring. With a history at renowned organizations like ABB and PosAm, Lucia excels in strategic planning, team management, and project execution. Jana Gerle is in charge of B2B communication at O2 Czech Republic . Her role is to strengthen O2's position among corporate and business customers. Jana has been in various positions in the B2B field for almost 20 years. Previously, she handled B2B communication for the operator T-Mobile and Telekom for the Czech and Slovak Republics. Jiri Jambor is a seasoned professional with a diverse background in B2B sales, digital marketing, and business development. He is the co-founder of FUTURE SALES., an organization based in Prague, Czech Republic. In his role as a Co-Founder & B2B Sales Expert at FUTURE SALES., Jiri has successfully collaborated with a diverse array of clients, ranging from prominent corporations like Vodafone, Microsoft, and Česká Spořitelna to SMEs such as Twisto, Dateio, and Sabris.
16:00
Goodbyes & Thank Yous
SEATS ARE LIMITED
Tickets
In order to benefit the most out of the conference, we highly encourage attending in pairs: marketing & sales. This way both will have a unique possibly to study the thinking that goes behind the other's practice and the ways in which a tight cooperation is beneficiary to the company as a whole.
Please note that this is an onsite event.
EARLY BIRD SINGLE
(TIL SEPTEMBER 10th)
REGULAR BIRD SINGLE (FROM SEPTEMBER 10th)
300€
350€
EARLY BIRD BUNDLE
(1+1)
REGULAR BIRD BUNDLE
(1+1)
400€
0% VAT APPLIES
500€
0% VAT APPLIES
PLEASE SIGN UP BELOW AND WE WILL FOLLOW UP WITH AN INVOICE
THE WHY
Sales and marketing alignment is still a trillion dollar problem
This conference focuses on the main trends and challenges in B2B sales and marketing - social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.
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An increasing number of B2B buyers buy online without contacting the sales team
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Only 5% of buyers are ready to buy at any given moment. How do you find them? And how to communicate with the remaining 95%?
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How should sales and marketing respond to the economic downturn?
Increase your profit by breaking silos
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How to align sales and marketing functions to increase profit
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How to combine content creation and sales
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How to target the right buyers
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How to make your brand famous in faraway markets
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Why creativity is important in business-to-business
The people that make the wheels go round
Who should attend?
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Sales managers, marketing managers, and comms managers of B2B companies
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Owners and CEOs of B2B companies
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Agencies servicing B2B companies
KEYNOTE HIGHLIGHT 2023
New Trends: Business-to-Business Sales
Raoul Monks, FLUME (UK)
Raoul works with fast-growing B2B companies helping their sales teams to sell more by helping adapt to today's changing buyer and tech landscape. More leads, higher average orders, greater conversion, faster deals. This is what he cares about.
Flume sales training focuses on driving and proving outcomes for clients through cutting edge training and delivery mechanisms.
STORIES
Latest in Business-to-Business
VENUE
Anglo-American University
The University is situated in the baroque Thurn-Taxis Palais which, in the 19th century, belonged to the Thurn Taxis Family. The Thurn-Taxis family is known mainly for establishing the post service in the Czech Kingdom and playing a key role in the post-service business in Europe. The palace itself was used by Thurn-Taxis family members for hosting important guests, especially those from the Czech national renaissance movement in the 19th century.
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A brilliant chance to share your message & purpose with the creme de la creme of business-to-business decision makers. Our sponsorship packages offer attractive incentives in the form of quality content marketing, paid media, keynotes & additional exposure on the Worksup event platform.
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Get in Touch
Programme & Partnerships
HANDO SINISALU
Sales & Content
ANN-KRISTIN KRUUK
Event production & Sponsorships
ANASTASIA SLAUTINA
