"You are rockstars! Best of luck with the European tour."
MARTIN ÕUNAP, NESTE
PROGRAMME
09:00
Registration & Morning Coffee
Enjoy some coffee in the courtyard and get comfortably seated.
09:30
Opening Words by Conference Patron Riga Business School
09:40 - 10:00
Maximising ROI: B2B Marketing Trends (LV)
Eduards Malcevs, Httpool (LV)
Eduards is Director of Strategic Partnerships at Httpool (by Aleph). As a marketing & advertising professional with 20+ years of experience, Eduards has led the strategy and developed performance plans in multiple industries across the B2B and B2C segments, including fintech, e-commerce, gaming, health, and wellness. Having worked on a global stage, both in the agency and as a client, he has managed multi-million-euro budgets and helped brands maximize the return on investment, all while improving overall business performance.
10:00 - 11:00
New Trends: Business-to-Business Sales (ENG)
Raoul Monks, Flume (UK)
The B2B sales environment has changed a lot recently. More customers buy online without contacting the sales team. How to sell via online channels? The average buying cycle takes more time and involves more people from the buyer side than before. Millennials are becoming important influencers and decision-makers. In his presentation, Raoul Monks will explain: How to personalise your outreach How to find customers that are ready to listen to you (and buy) How to get your messaging right Plan your sales sequences Take control of the sales conversation
11:00 - 11:30
Global PR: The Road to International Fame (ENG)
Julia Gifford, Truesix
Julia Gifford is the co-founder of Truesix, an award-winning content marketing and PR agency with a focus on visibility for high tech organizations. She was part of the founding team of Printful, Latvia's first startup unicorn. She is an editor and contributor at Labs of Latvia and Tech.eu, one of Europe's leading startup news platforms.
11:30 - 12:00 Marketing to One: Hyper-Personalised Marketing
Hando Sinisalu, Marketing Parrot (EST)
Creating content for one -- why sometimes it makes sense to create podcast episodes for one listener. - How to align sales and marketing in content creation - Why the process of creating content matters as much as the content piece itself - Real-life examples of how content marketing can warm up sales leads Hando is the founder and CEO of B2B marketing hub Marketing Parrot, previously known as Best Marketing International, the leading digital marketing conference producer in Europe. He has produced and managed over 200 conferences in 24 countries from South Africa to South Korea, from Indonesia to Spain. Hando collects and analyses content marketing case studies, was the producer of The Best of Global Digital Marketing Show, and writes regularly for marketing portals in Estonia, Malaysia, Turkey, South Africa, Poland, and Indonesia. He also runs case-study-based in-house training programs for clients like McCann Riga (Latvia), Distell (South Africa), Graphic Publishing (Ghana), and Conde Nast (India) to name a few.
12:00 - 13:00
Lunch Reception at the Embassy of Estonia
Lunch will be served next door to Riga Business School, at the Embassy of Estonia, offering an exclusive opportunity to network with other guests and keynote speakers. Pleasant surprises to be expected.
13:00 - 14:00
Why the Old Way of Doing
Marketing Is Not Working (ENG)
David Blinov, The F Company (FI)
You don’t need more leads. You need to generate revenue. B2B marketing can no longer afford to be in a supporting role. Both your company and your customers expect more from. There is huge pressure for marketing to become the key revenue driver. This keynote will change your mindset, your metrics and your processes to optimize your marketing for the business outcomes that matter. David has helped Nordic B2B companies generate millions of euros in revenue using modern growth marketing methods. The F Company specializes in transforming marketing in B2B companies into a revenue driver with systematic growth marketing experiments.
14:00 - 14:30
Employer Branding During Uncertain Times: EY Baltics Case Study (LV)
Liliana Ozolina, EY Baltics
We will examine how EY has maintained a strong employer brand during the age of uncertainty in Europe's employer market. - Building and showcasing a strong company culture during uncertain times - Focusing on purpose-driven messaging to attract and retain top talent - Leveraging employee advocacy to strengthen employer branding efforts - The role of employee value proposition (EVP) - Why PR and marketing communications should own employer branding instead HR - The benefits of a cross-functional approach to employer branding - Future implications and the need for ongoing employer branding Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler in Latvia and Grenardi, to joining EY in 2021. Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market.
14:30 - 15:00
Buzz-to-Business: Making Social Media Work for Your B2B Strategy (ENG)
Seva Krutko, Vondel Marketing (BY/EST)
Now based in Tallinn, Seva is the CEO and Managing Partner of digital marketing agency Vondel. The latter, a newcomer on our market, has already been listed among the top three digital agencies in Estonia.
15:00 - 16:00
Al Fresco Discussions & Networking
The day will end on a summery note -- join us for drinks and discussions with the keynote speakers. Apart from the general Q&A, each guest will have a chance for a private one-on-one with our local and foreign experts. All that while enjoying strawberries & wine.
16:00
Goodbyes & Thank Yous
IN A NUTSHELL
Programme
Registration & Morning Coffee
Maximising ROI: B2B Marketing Trends (LV)
New Trends: Business-to-Business Sales
Global PR: The Road to International Fame
Marketing to One: Hyper-Personalised Marketing
Lunch & Mingling at the Estonian Embassy
Why the Old Way of Doing Marketing Is Not Working
Employer Branding Case Study: EY Baltics
Buzz-to-Business: Making Social Media Work for Your B2B Strategy (ENG)
Al Fresco Discussions & Networking
SEATS ARE LIMITED
Tickets
In order to benefit the most out of the conference, we highly encourage attending in pairs: marketing & sales. This way both will have a unique possibly to study the thinking that goes behind the other's practice and the ways in which a tight cooperation is beneficiary to the company as a whole.
Please note that this is an onsite event.
EARLY BIRD SINGLE
(TIL MAY 7th)
REGULAR BIRD SINGLE (FROM MAY 7th)
300€
350€
EARLY BIRD BUNDLE
(1+1)
REGULAR BIRD BUNDLE
(1+1)
400€
0% VAT APPLIES
500€
0% VAT APPLIES
PLEASE SIGN UP BELOW AND WE WILL FOLLOW UP WITH AN INVOICE
THE WHY
Sales and marketing alignment is still a trillion dollar problem
This conference focuses on the main trends and challenges in B2B sales and marketing - social selling, prospecting, content creation, online sales, sales and marketing alignment to name a few. Carefully chosen speakers deliver high-quality content in an engaging and entertaining format.
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An increasing number of B2B buyers buy online without contacting the sales team
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Only 5% of buyers are ready to buy at any given moment. How do you find them? And how to communicate with the remaining 95%?
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How should sales and marketing respond to the economic downturn?
Increase your profit by breaking silos
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How to align sales and marketing functions to increase profit
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How to combine content creation and sales
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How to target the right buyers
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How to make your brand famous in faraway markets
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Why creativity is important in business-to-business
The people that make the wheels go round
Who should attend?
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Sales managers, marketing managers, and comms managers of B2B companies
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Owners and CEOs of B2B companies
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Agencies servicing B2B companies
FRIENDS & SPONSORS
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KEYNOTE HIGHLIGHTS 2023
Why the Old Way of Doing Marketing Is Not Working
David Blinov, The F Company (FI)
David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company, David has had the chance to work with prestigious B2B businesses in the Nordics and can give you the full spectrum of the phases and terms one should cover when implementing growth marketing and demand generation principles.
David Blinov is the absolute star of the training program organised by the Finnish Marketing Association mark.fi - no other speaker has received such good feedback from the participants!
B2B client experience: KONE, Visma, Vattenfall, Uponor, Atlas Copco, Bromma, Enfuce, dun&bradstreet, Lumon and many more
New Trends: Business-to-Business Sales
Raoul Monks, FLUME (UK)
Raoul works with fast-growing B2B companies helping their sales teams to sell more by helping adapt to today's changing buyer and tech landscape. More leads, higher average orders, greater conversion, faster deals. This is what he cares about.
Flume sales training focuses on driving and proving outcomes for clients through cutting edge training and delivery mechanisms.
VENUE
Riga Business School
Riga Business School at Riga Technical University creates leaders for Latvia and the Baltics.
Riga Business School was established in 1991 in cooperation with the State University of New York at Buffalo, USA, and the University of Ottawa, Canada, and within Riga Technical University (RTU).
RBS higher education programs have the highest possible accreditation awarded in Latvia which is renewed every 6 years. As of now, the Baltic IT Leadership program is accredited until December 2022, but all others – Bachelor of Business Administration, Masters of Business Administration, and Executive Masters of Business Administration – are until May 2027.
The RBS building is a beautiful example of the wealth of Art Nouveau architecture that is synonymous to Riga.
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A brilliant chance to share your message & purpose with the creme de la creme of business-to-business decision makers. Our sponsorship packages offer attractive incentives in the form of quality content marketing, paid media, keynotes & additional exposure on the Worksup event platform.
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HANDO SINISALU
Sales & Content
ANN-KRISTIN KRUUK
Event production & Sponsorships
ANASTASIA SLAUTINA
