18th of October Zagreb B2B marketing seminar: Creating content that sells

Updated: 2 days ago

18. October 2021, WESPA Spaces, Zagreb

B2B Content Marketing Seminar

A highly personalised seminar that combines the inspirational elements of a conference and the practical benefits of a training course.

Three good reasons to attend the seminar:

  • Be inspired and learn from the best examples of B2B content marketing case studies from around the World. The examples are chosen based on the profile of companies attending the seminar;

  • Get expert feedback on the content you produce right now. We offer quick fixes you can implement already tomorrow;

  • Learn how to create content that sells! We have interviewed dozens of experts and share their wisdom with you;

Content marketing (or branded content or inbound marketing) is extremely important for B2B companies.

Accenture’s State of B2B Procurement Study finds that 94% of B2B buyers conduct some degree of research online before making a business purchase, with 55% conducting online research for at least half of their purchases.

A 2020 McKinsey study found “B2B companies see digital interactions as two to three times more important to their customers than traditional sales interactions.”

CMI’s research has found the biggest investment by B2B marketers in 2021 is digital content creation (70%), followed closely by “website enhancements” (66%).

Does your content sell?

We will answer that question! Each participating company will get personal feedback – a content review of what the potential buyer would find (on the website, Facebook, Linkedin, Instagram). The best content event gets an Award!


10.00 – 11.00 Creating Content that Sells

  • Setting the goals: awareness or lead-gen?

  • The role of content in a sales funnel

  • Selling with the content

  • Creating the audience before the product

  • Creating content for one – the role of content in ABM

  • Examples

  • Includes video interviews with content marketing opinion leaders – Joe Pulizzi, Tim Soulo, etc

Hando Sinisalu, The founder of Best Marketing and Marketing Parrot (Estonia).

Hando has trained marketers in 30+ countries. Hando Sinisalu is a B2B content producer and B2B content marketing expert. He is the founder and CEO of Marketing Parrot, previously known as Best Marketing International, the leading digital marketing conferences producer in Europe and Asia.

"Funny, witty, entertaining and at the same time very serious and knowledgeable. As Hando feels atmosphere and cares about different audiences, he is able to adapt his thoughts into language that is easy to understand and learn." - Marjan Novak, Publisher and Partner, Marketing Magazin (Slovenia)

We work with many speakers around the world. Hando is one of the best in the business who always ensures he is fully briefed on the expectations of delegates and makes sure their needs are catered for so he can get on with giving them the best training experience as possible. In addition to being a highly likeable gentleman, Hando is courteous, helpful, insightful and exceptionally talented. I recommend him to anyone who wants to work with the best." - Tahir a Bari, Director, Gazelle Business Media (India)

11.00 – 11.30 Growth Hacking or Marketing: Marketing Lessons from Tech Companies Amir Babovic, Founder at eFusion doo and Co-founder Wespa Spaces, Former Director of Operator Strategy and Partnerships at Infobip

Currently working as independent advisor to startups, tech companies and generally supporting Founders and Management in creating growth. When technology matters as much as proper business decisions, Amir can help align both – toward your business goals.

Amir has been part of Infobip’s path from startup to the unicorn, covering strategic roles in building telecom segment presence and industry-leading operations.

His most important asset is the “everything is possible mindset” stemming disruptive ideas which combine technology and business models into winning strategies.

11.30 – 12.00 Native advertising – how to build your brand with content marketing

Ante Frantovic, Executive Director, Marketing and Commercial Content at 24sata

12.00 – 12.30 How to increase the conversion rate of your content?

Vitaly Friedman, Creative Lead at Smashing Media (Germany)

Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably solving complex UX, front-end, eCommerce UX and web performance problems in small and large organizations. Vitaly likes writing, running front-end/UX workshops (public and in-house) and teaching front-end / interface design to students all around the world.

12.30 – 13.30 LUNCH

13.30 – 14.00 Content Strategy Review of the Companies Who Attend the Seminar. What can be easily improved already tomorrow?

Hando Sinisalu

14.00 – 14.30 User Experience and Conversion Quality Review of the Companies Who Attend the Seminar. What can be easily improved already tomorrow?

Vitaly Friedman

14.30 – 15.00 Linkedin Content Review of Participating Companies. What can easily be improved already tomorrow?

John Espirian (UK)

John is a B2B content writer, all-round LinkedIn nerd and eager experimenter who helps business leaders to build a recognisable online presence and develop their personal brand. With his Content DNA approach, you’ll be noticed, remembered and preferred.

15.00 – 15.30 Copywriting Review of Participating Companies. What can easily be improved already tomorrow?

Slavica Grgic, SEO Content writer at Eurosender

Detail-oriented content writer and editor with love for beautiful and useful design. She takes a creative approach to marketing through SEO research and high-quality copy. She is an experienced content writer and editor, UX/UI researcher, and educator.

15.30 – 16.00 Awarding The Best of Croatian B2B Content Marketing

16.00 Seminar ends

PAY AFTER THE EVENT: Only in if you are fully satisfied. Register now with no obligation to pay beforehand. The event is limited to 30 delegates only, so please register as soon as possible!

The ticket for this seminar costs 250 EUR + 0% VAT and includes lunch and coffee and tea during the day. Pay after the event only in case you are happy with the experience. For additional questions, please email

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