On this week's episode, we're joined by the lovely Ilze Folkmane, the communications manager at Printful. Printful, the first Latvian unicorn, is an on demand printing and fulfilment company that helps people turn their ideas into brands and products. Since their founding in 2013, they've been trusted to deliver 36M+ items, and Printful has scaled to a team of 1,800+ people. Printful counts 9 fulfillment centers in the USA, Canada, Europe, and Mexico, and partner facilities in Japan, Australia, and Brazil.
We chatted about Ilze's personal growth as a communications manager, why you need to go local in order to go global, the perks of having an in-house marketing team as opposed to sourcing for help from third-parties and finally, why attribution is still a grey area in content marketing.
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Find out more about Latvia's very own unicorn: www.printful.com/
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