Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the head of marketing at Outfunnel, a marketing and sales automation software to connect all your favourite tools into a single seamless experience. Also, remember Printful, the Latvian unicorn revolutionising the print-on-demand service? Katheriin has built a business using Printful’s services and is the proud co-owner of #muhoov, the company that produced the viral sweatshirt as seen on former president of Estonia Kersti Kaljulaid. In this episode, Katheriin gives a masterclass on how to conduct meaningful market research, why growth marketing is not just a buzzword and why frustration is the gunpowder in Outfunnel’s customer journey.
Follow Katheriin on LinkedIn: ee.linkedin.com/in/katheriin
And make sure to connect with Hando: ee.linkedin.com/in/b2bcontentexpert
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