Tim Soulo (Ahrefs) on how to create valuable Google friendly content

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by big data. With almost 10 years of practical experience in SEO and digital marketing, Tim has published several data-driven SEO research studies and a number of detailed marketing guides. Tim was kind enough to answer some questions regarding common content marketing pain points.


SEO is still a mystery for most and Google's ever-changing algorithm makes it difficult to come up with a long-term strategy for achieving desired results. How to be successful on Google?


How would you define a valuable website (valuable content)?


Marketers tend to approach content marketing with the same measures as regular marketing. How do you convert your content to actual sales?