Marketing Parrot

Peter Weinberg and Jon Lombardo from the B2B Institute , a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek . We also encourage following the B2B Institute , where you will find in-depth research,