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Videos and Webinars Are the Most Effective B2B Content Formats in France
Notes from BtoB Summit in Paris, France from strategist and We Are Marketing Partner Jorė Astrauskaitė.
Jul 25


Selling Peat in 60 Countries: The Hortimed Rebranding Story
Interview with Anna Tentere, Head of Marketing at Hortimed. Golden Parrot 2025 award-winning case study in B2B branding category
Jul 24


CASE STUDY: How Dipperfox’s Stump Grinder Videos Got 250 Million Views
Interview with Taavi Altpuu, CEO of Molivery, the agency behind Dipperfox and winner of the Golden Parrot B2B Awards.
Jul 9


Lessons from the jury table: what Baltic B2B marketing gets right (and where it still needs a nudge)
As a jury member for the Golden Parrot 2025, Neringa Petrauskaitė shared her observations after reviewing dozens of submissions across categories such as B2B branding, lead generation, content marketing, and B2B websites.
Jul 9


The Reason Your AI Isn’t Working (And How Marketers Can Fix It!)
Interview with Rūta Gaudiešienė, Partner at Civitta and Chairperson of Lithuanian Marketing Association (LIMA)
Jul 8


Verslo žinios Bets on Data, Not Just News
The future growth of Verslo Zinios lies in the unique combination of data analysis and journalism.
Jun 27


Recommended books and podcasts by B2B marketers, for B2B marketers
Over the past few months, we've interviewed a range of inspiring people working in B2B marketing and sales. One of my favorite questions to ask: “What would you recommend reading or listening to in order to grow professionally?” Here’s a crowdsourced list of top books, podcasts, tools, and resources they mentioned – all recommended by real practitioners.
Jun 27


Lead Gen and Brand Awareness are Top Priorities for Baltic B2B Marketers
The first- ever B2B marketing survey in the Baltics conducted by Norstat spoke to 211 B2B marketing professionals across the Baltics (109 in Estonia, 63 in Lithuania, and 39 in Latvia). These aren’t agency folks—they’re in-house marketers responsible for driving business results.
Jun 26


Banking Is About People: Inside OP Bank’s Strategy for B2B Relationship Building
Raminta discusses OP Corporate Bank's strategic positioning in the competitive Lithuanian market, how in unique business model operating bank builds and maintains relationships with major clients. She also shares her insights into the professional challenges she faces and how the bank stays relevant in a rapidly changing information environment.
Jun 13


Karola Karlson: I Committed LinkedIn Suicide—and It Was My Most Popular Post Ever
Karola is a marketing & growth expert who has scaled the global marketing team at Bolt from 2 to 30+ people, consulted 50+ tech companies in EU, UK, and US, and contributed to leading marketing blogs.
Jun 13
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