Recommended books and podcasts by B2B marketers, for B2B marketers
- Jun 27, 2025
- 2 min read
Summer is for recharging – your body, your mind, your soul.. and your professional skills.
Over the past few months, we've interviewed a range of inspiring people working in B2B marketing and sales. One of my favorite questions to ask:
“What would you recommend reading or listening to in order to grow professionally?”
Here’s a crowdsourced list of top books, podcasts, tools, and resources they mentioned – all recommended by real practitioners:
"Let’s Get Real or Let’s Not Play" by Mahan Khalsa
Recommended by: Piret Vahter (CMO, Net Group)
A must-read on transforming buyer-seller relationships.
"Thinking, Fast and Slow" by Daniel Kahneman
Evaldas Mockus (Omnisend) – has read it twice!
Deep insights into decision-making and human perception.
CMO Alliance (Slack Community)
Grazvydas Kaminskas,SMP (NFQ)
Learn from 5,000+ global CMOs: hiring, KPIs, budgets, events.
"The Diary of a CEO" – podcast & book by Steven Bartlett
Gabrielė Vaitkūnaitė (Newsec)
Covers personal growth, business, and marketing with real talk and entrepreneurial insight.
"Masters of Scale" podcast – hosted by Reid Hoffman
Recommended by: Konstantins Kuzikovs and Ugnius Jankauskas (Verslo Zinios)
Smart, engaging stories on scaling ideas and companies.
"Building a StoryBrand" by Donald Miller
Marelle Ellen (ex-Promoty, now Grit)
A classic on clarifying your message and engaging customers.
Alex Hormozi – books, podcast, YouTube
Johannes Kanter (LHV Pank)
Easy to consume, highly actionable content.
Noah Kagan books, videos
Johannes Kanter
Inspiration + growth hacks.
"The Five Dysfunctions of a Team" by Patrick Lencioni
Understanding and solving team dynamics.
"Transforming the B2B Buyer Journey" by Antonia Wade
Urmet Seepter (ex-Helmes, now Exponential)
A deep dive into improving conversions and brand value.
"Hooked: How to Build Habit-Forming Products" by Nir Eyal
Urmet Seepter
Product psychology made practical.
