B2B conference with honest success stories from Baltic B2B marketers.
You’ll hear award-winning case studies that don’t just show the shiny results but also the rough patches along the way: what went wrong, what clicked, and what changed everything.
Five companies from different sectors will open up about how they actually do marketing – what they’ve tried, what failed, what’s stuck, and how they keep sales and marketing moving in the same direction.
It’s a mix of data, mistakes, small wins, and real lessons. Think of it less as a conference segment and more like swapping war stories with smart people over coffee.
"We would be delighted to host next year."
09.30 - 10.00 Registrations & Coffee
10.00 - 11.00
Content Marketing Lessons From Building and Selling a B2B Company / David Blinov, CEO of Precis Finland
11.00 - 11.30
Case Study: How Estonian IT and Manufacturing Firms Break Into European Markets Using “Boring Ads” / Urmet Seepter, Exponential
11.30 - 12.00
Driving Growth with Marketing / Skomantas Rukuiža, Head of Marketing at Scandagra
12.00 - 13.00 Lunch
13.00 - 13.30
How to Sell to Asian B2B Buyers. Examples From Wood, Machinery, Alcohol, and Chocolate Industries. / Ieva Johnsson, CEO of Sit Right Latvia
13.30 - 14.00
Case Study: B2B Export Marketing / Neringa Petrauskaite, We Are Marketing
14.00 - 14.30
Case Study: Selling 100,000-Dollar Equipment to Us Companies Through Digital Channels / Ieva Salina, Caljan
14.30 - 15.00
My Life Lessons in B2B Marketing: What to Copy and What to Avoid / Hando Sinisalu, Founder of Marketing Parrot
15.00 - 15.30
Keynote: What Can LinkedIn Teach You About B2B Marketing: Recent Research Findings / Göran Sällvin, Head of LinkedIn Nordics
15.30 Ends
Keynote: What Can LinkedIn Teach You About B2B Marketing: Recent Research Findings / Göran Sällvin, Head of LinkedIn Nordics
Content Marketing Lessons From Building and Selling a B2B Company / David Blinov, CEO of Precis Finland
David is the founder of The F Company, a B2B marketing agency now part of Precis. He helps leading B2B companies turn marketing into a revenue driver instead of a support function.
Driving Growth with Marketing / Skomantas Rukuiža, Head of marketing @ Scandagra
Experienced Marketing Leader with a strong background in the agricultural sector, covering feed, crop protection, fertilizers, seeds, machinery, and digital solutions.
Recognized among the Top10 CMOs in Lithuania (2025)
Urmet specialises in helping companies grow internationally through digital marketing.
He recently managed a digital marketing project in Estonian tech company Helmes, handling everything from strategy to campaign execution. His strategy and daily optimisation boosted international leads from just 5 per year to 70, with ROI of 20X on ad spend, generating around 15 million in sales.
How to Sell to Asian B2B Buyers. Examples From Wood, Machinery, Alcohol, and Chocolate Industries. / Ieva Johnsson, CEO of Sit Right Latvia
Ieva Johnsson is the CEO of Sit Right Latvia, a leading exporter of forest and industrial machinery. She brings extensive experience in international B2B sales and export strategy, having previously held senior roles at Orkla and served as Export Sales Director at Laima. Ieva is known for driving growth in demanding markets, building high-performing sales teams, and helping Baltic companies expand successfully across Europe and beyond.
Case Study: B2B Export Marketing / Neringa Petrauskaite, We Are Marketing
Neringa Petrauskaite, Strategist and Partner at B2B marketing agency We Are Marketing, is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies.
Case Study: Selling 100,000-Dollar Equipment to Us Companies Through Digital Channels / Ieva Salina, Caljan
Ieva leads global marketing at Caljan, a Danish company that specialises in logistics automation. Their main markets are Denmark, Germany, and USA. Her work centers on helping the company navigate new segments and strengthen lead nurturing across long sales cycles. She’s passionate about collaborative marketing–sales processes and using CRM insights in a way that feels useful rather than complicated.
My Life Lessons in B2B Marketing: What to Copy — and What to Avoid / Hando Sinisalu, Founder of Marketing Parrot
Hando Sinisalu has over 20 years of experience in B2B marketing and has organized marketing events in more than 30 countries. His main skill, or “superpower,” is blending marketing with journalism.
Case Study: How Estonian IT and Manufacturing Firms Break Into European Markets Using “Boring Ads” / Urmet Seepter, Exponential
"You are rockstars! Best of luck with everything."
Registration
For a group offer (3+ participants), please contact us directly.
Early bird
(until December 20 incl)
150 EUR + VAT
Regular bird
starting from December 21
250 EUR + km
Frequently Asked Questions
What is Parrot B2B Conference?
Parrot Riga is a one-day B2B marketing conference happening on 11 February. It brings together Baltic and Nordic B2B marketers to share real case studies, practical strategies, and data-driven lessons. The event focuses on how companies generate leads, build brands, and align sales and marketing. Attendees hear award-winning case studies, keynote research from LinkedIn, and practical examples from technology, manufacturing, and export-driven businesses. The goal is to give B2B professionals clear insights they can apply immediately: what worked, what failed, and how others achieve consistent growth. Suitable for marketers, sales leaders, founders, and anyone responsible for revenue in B2B companies.
I filled out the registration form, but didn't receive a confirmation.
Firstly, when filling out the form, make sure your contact details are correct. A success message appears under the form if the registration is confirmed. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I filled out the registration form, received the confirmation and would like to make changes to my registration.
You are very welcome to reach out to us directly.
I filled out the registration form, received the confirmation, but not the invoice.
We don't tend to send out invoices immediately and it might take up to a couple of weeks for the invoice to arrive. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I signed up at the last minute and have yet to receive and settle the invoice. Can I still come to the event?
Don't worry, your place will be reserved and the rest worked out after the event.
I have received the confirmation, but no ticket. Where do I get the ticket?
There is no virtual or physical ticket. Entry to the event is list-based and you just have to tell us your name to receive a badge.
I signed up a month ago, received the confirmation and invoice, but no additional information about the event.
We aim to keep our email communication insightful, yet minimal. Make sure to sign up for our newsletter to be up to date with the latest. Subscriber or not, a comprehensive memo will be sent out to all guests 2-3 days before the event. Make sure to check the spam folder as filters have been getting tighter and tighter. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I signed up and have paid the invoice, but am unable to attend. Do I get a refund?
We will fully refund your ticket if you notify us at least 14 days before the event. Tickets are non-refundable within 14 days of the event. Please reach out to us directly for a refund.
Venue: Konventa Seta
Konventa Sēta complex is a unique historical architectural ensemble dating back to 13th century being residence for the Order of the Brothers of the Sword.
Konventa Sēta Hotel is located with its nine houses – Melnais Balodis, Raibais Balodis, Smēde, Stallis, Kampenhauzens, Dārza māja, Pelēko Māsu māja, Pie Mūra and Pie Klostera vārtiem.
The evidence of history, which is still preserved by the ancient walls of Konventa Sēta is a surprise and a temptation for every guest.
9/11 Kaleju Street, Riga, Latvia, LV1050