Presenting honest success stories from Baltic B2B marketers.
You’ll hear award-winning case studies that don’t just show the shiny results but also the rough patches along the way: what went wrong, what clicked, and what changed everything.
Five companies from different sectors will open up about how they actually do marketing – what they’ve tried, what failed, what’s stuck, and how they keep sales and marketing moving in the same direction.
It’s a mix of data, mistakes, small wins, and real lessons. Think of it less as a conference segment and more like swapping war stories with smart people over coffee.

Keynote: What Can LinkedIn Teach You About B2B Marketing: Recent Research Findings / Göran Sällvin, Head of LinkedIn Nordics

Case Study: We Posted Consistently for 365 Days – Here’s How Many Clients We Got / David Blinov, CEO of Precis Finland
David is the founder of The F Company, a B2B marketing agency now part of Precis. He helps leading B2B companies turn marketing into a revenue driver instead of a support function.

Case Study: Generating Leads with Events and Webinars / Grazvydas Kaminskas, CMO of NFQ
Grazvydas is a Global CMO and a board member at NFQ, he leads marketing for an 800-strong technology company operating across nine countries. He’s also been recognised as a Top 10 CMO in Lithuania in both 2023 and 2024. Before NFQ, Gražvydas has held leadership roles at valantic LT, Frontu, Teamgate CRM, Tesonet, and Enterprise Lithuania.
Urmet specialises in helping companies grow internationally through digital marketing.
He recently managed a digital marketing project in Estonian tech company Helmes, handling everything from strategy to campaign execution. His strategy and daily optimisation boosted international leads from just 5 per year to 70, with ROI of 20X on ad spend, generating around 15 million in sales.

Case Study: Selling Forestry Equipment in Asia with Smart Marketing – What Actually Works / Ieva Johnsson, CEO of Sit Right Latvia
Ieva Johnsson is the CEO of Sit Right Latvia, a leading exporter of forest and industrial machinery. She brings extensive experience in international B2B sales and export strategy, having previously held senior roles at Orkla and served as Export Sales Director at Laima. Ieva is known for driving growth in demanding markets, building high-performing sales teams, and helping Baltic companies expand successfully across Europe and beyond.

Case Study: How Estonian IT Company Helmes Broke Into the German Market With ‘Boring’ Ads / Urmet Seepter, Exponential
Registration
For a group offer (3+ participants), please contact us directly.
Early bird
(until December 20 incl)
150 EUR + VAT
Regular bird
starting from December 21
250 EUR + km
Venue to be announced

Information about venue.
Contacts