Parrot
Baltic 24’
B2B Conference
& Awards
KUMU, TALLINN, JUNE 04th & 5th, 24´
Programme
Day One
10.00 - 10.25 Registration & Morning Coffee
10.25 Opening
The Big Picture
10.30 - 11.00 How B2B Brands Grow: The Latest Research Findings of Linkedin B2B Institute
Göran Sällvin, Marketing Solutions Lead for Enterprise Customers in the Nordics, Linkedin (SWE)
11.00 - 11.40 Keynote: Latest Trends and Developments in B2B Marketing
Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing (UK), widely regarded as one of the foremost experts in B2B marketing globally
11.40 - 12.20 Keynote: State of B2B Martech in 2024
Frans Riemersma, Founder of MartechTribe (NL), the top10 martech influencer in Europe and #1 in the Netherlands
12.20 - 13.20 Lunch
Case Studies
13.20 - 13.40 SEB Case Study
Edward Rebane, Head of Digital Banking at SEB, a digital sales visionary responsible for SEB Bank's Baltic e-channels sales
13.40 - 14.00 IT Case Study: How to Raise Prices for Existing Clients?
Emanuel Martonca, Pricing Strategist and Founder, Soft Fight (Romania), the foremost software pricing expert from Romania
14.00 - 14.30 Swedbank Case Study: Aligning B2B Sales and Marketing for Growth
Vita Zaliauskiene, Corporate Marketing Lead at Swedbank Lithuania, has run international marcomms for the likes of Nord VPN and Avon
14.30 - 14.50 Hansab Case Study
Sigita Babarskaite, Chief Marketing Officer of Hansab
Afternoon Session: PR & Communications
14.50 - 15.20 Keynote: Fun, Fame or Fortune: Avoiding the Mortal Sin of Boring Communications
Mark Terry-Lush, Founder and CEO of Make Honey (UK), one of Campaign magazine's World's Leading Independent Agencies
15.20 - 15.40 B2B Comms Strategy Case Study: Bolt
Karin Kase, Global Head of PR at Bolt, has more than 15 years of experience in startup and government organisations
15.40 - 16.10 Employer Branding Case Study: Printify
Maija Milbrete, Communications Manager at Printify (Latvia)
16.10 - 16.40 Coffee break
Golden Parrot Baltic B2B Awards
16.40 - 17.40 Golden Parrot Awards presentation (case studies)
17.40 - 17.55 Golden Parrot Ceremony
17.55 - 19.00 Networking & Drinks
20.00 - Secret Event
End of Day One
Workshops
How to Build an
Effective Partner Channel
When: Day 1, 14.00 - 15.30
Where: TBU
Using partner channels is an excellent way to scale technology businesses. It is well known that partner-led sales generate more revenue, higher average revenue per deal and higher customer satisfaction. However, there is a set of principles that companies need to know and stick to when considering setting-up a partner channel.
In this workshop, we will cover the following:
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The role of partner channels in the success of technology businesses;
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Critical role of business economics in partnership;
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Possible partner business models;
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Key success factors of partnerships;
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Building blocks of a partner channel strategy;
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How to recruit partners;
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How to manage sustainable partnerships;
After, you will be able to:
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Model partner business economics;
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Estimate the minimum viable scale of a partner business;
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Develop a partner recruitment strategy;
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Add structure to your partner relationship;
Hosted by Rolands Ozolins and Andrejs Juscenko from IBD Consulting (Latvia)
Submit your work!
The first and only competition in the Baltics to celebrate outstanding work in the B2B field.
Golden Parrot B2B Awards
The first and only competition in the Baltics to celebrate outstanding work in the B2B (business-to-business) field.
Golden Parrot Award in each category (Branding, Awareness and Demand Generation; Best Use of Channel; Lead Generation, Performance Marketing, Sales)
Grand Prix (Best of Show)
Best of Estonia, Best of Latvia and Best of Lithuania
B2B Agency of the Year
Apples and Oranges
Advertising awards are strongly biassed – the vast majority of winners represent the B2C sector. At the same time, it’s very difficult to compare the two, hence business-to-business should be judged separately.
It’s Free!
As part of the pilot year, the entry is free for everyone.
Unbiased Feedback
All participants will receive personalised feedback sourced during evaluation sessions with our international jury panel.
The Talk of the Town
All winners will receive a unique piece that will remind them and others of the wonderful work they’re doing. We will additionally contribute with a boost across all our channels.
Submit your work
Ready? Download the entry form, fill it in, add necessary media. Send us the form in .docx or .pdf along with a link for the media.
Submit your work to hando@marketingparrot.com by May 14th, 2024. Good luck!
For any questions please reach out to hando@marketingparrot.com
Procedure
All companies from Estonia, Latvia and Lithuania are eligible to apply. Offices can submit work separately in case the company has a pan-Baltic presence.
We welcome work which has had an active period between 01.01.2023 - 13.05.2024. Markets are not restricted.
The deadline for entries is May 14th, 2024 (23:59 EET).
Three finalists for each category will be notified by May 23rd and Golden Parrot winners announced live on stage on June 4th in Tallinn. Participation in the awards does not grant a free entry to the conference and award ceremony.
All winners will have the chance to present their case studies on the main stage on June 4th. Presentations should be in English due to the international audience.
Entries
We (Marketing Parrot Ltd) reserve the right to publish the submitted work in our digital and print channels. Please reach out to us if you would like to opt out.
Please submit your written form in English. Media attachments can be in original language, but make sure to mention if any elements are strategically important and require the jury’s special attention. Translations are very welcome!
All print work should be presented in a digital format.
Everyone deserves credit for a job well done. Don’t forget to mention any significant contributors!
For any questions please reach out to hando@marketingparrot.com
Save the date! June 4th & 5th 24', Kumu Tallinn
Who's coming?
Grab your
event pass by filling out the form below
Happy delegates from last year
"You are rockstars! Best of luck with the European tour."
MARTIN ÕUNAP, NESTE
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