Parrot B2B Conference & Awards ‘26
June 4-5, Film Museum, Tallinn
Want to join in on the action as a speaker, writer or supporter? Get in touch.
The first and only proper b2b event and awards in the Baltics
The Parrot Baltic B2B Conference is a two-day event for people working in B2B marketing, sales, branding, and business growth. The programme is built around practical topics that many companies are dealing with now: brand building, AI search, ABM, LinkedIn, influencer marketing, chatbots, trade shows, rebranding, and (of course!) – growth!
Alongside Baltic case studies, the programme includes speakers from Norway, Sweden, Finland, and the UK, which gives attendees a chance to compare local realities with ideas from other markets.
In addition to the keynotes, there are workshops, award finalist presentations, and networking opportunities, so the event is designed not only for listening, but also for discussion and practical learning.
B2B topics that matter:
data, AI, search, customer service, brand building, etc
Sessions on AI search,
ABM, LinkedIn, and influencer marketing
Strong focus on business impact, not vanity metrics
Useful ideas for both marketing and sales
Regional perspective
across all three Baltic markets
Real case studies from Baltic and international companies
Good networking with B2B practitioners and decision-makers
Honest lessons,
including mistakes and failures
Hands-on workshops for deeper learning
Golden Parrot finalist presentations and award ceremony
The business effect of B2B brand building Andreas Thue, Iteo (Norway)
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Why brand influences trust and buying confidence in B2B
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How brand building supports sales over long and complex buying cycles
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What marketers can learn from Atea and Exledger case studies
-
How to connect brand work to measurable business outcomes
Andreas Thue is the founder and creative director of Iteo, a Norwegian agency focused on B2B communication and marketing. He started Iteo in 2010 and has more than 25 years of experience as a communications adviser, with responsibility spanning creative leadership and strategic processes. He is a leading B2B voice in Norway and frequent conference speaker.
Winning visibility in the AI search era
Matias Vahtola, Sympa (Finland)
-
What AI search and GEO mean in practical B2B marketing terms
-
How discoverability is changing as buyers rely on AI-powered search experiences
-
What content, structure, and authority signals matter more now
-
How marketing teams should adapt their search strategy for the next phase
Matias Vahtola is the Website Manager at Sympa. He is a digital marketing professional with experience on both the agency and in-house sides. He has also written and posted publicly about B2B tracking and measurement. He brings a hands-on perspective that should resonate with marketers trying to understand the practical implications of AI-driven search.
ABM as the best way to align sales & marketing
Christopher Strandell, InZynk (Sweden)
-
What successful ABM looks like in practice, not just in theory
-
How sales and marketing can align around named accounts
-
Why positioning and personalization are critical in ABM
-
Common ABM mistakes that weaken results
-
Practical examples
Christopher Strandell is an advisor at InZynk, specializing in account-based marketing and strategic B2B growth. He is known for helping companies focus on the accounts that matter most and turn ABM into a practical commercial approach.
Confessions of a B2B marketer: tips, tricks and expensive mistakes
Anneliis Aun, Nortal (Estonia)
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Honest lessons from campaigns and decisions that did not go as planned
-
Practical tips that improved performance over time
-
Common traps B2B marketers fall into inside fast-moving organisations
-
Why failure often teaches more than polished success stories
Anneliis Aun is a marketing and communication leader in the IT and tech industry, with extensive experience in B2B marketing, communications, and brand-building. At Nortal, she has worked at the intersection of strategic messaging, client-focused marketing, and employer brand.
B2B chatbots that work
Sandra Roosna, Askly (Estonia)
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Where chatbots create value across the B2B buying and service journey
-
How AI chat can support lead handling, customer support, and conversion
-
The difference between helpful automation and annoying automation
-
What companies should get right before launching AI chatbots
Sandra Roosna is founder and CEO of Askly, an Estonian company developing AI-powered chat solutions for customer communication and support. She is a visible voice in practical AI adoption and focuses on building chatbot experiences that combine efficiency with strong customer experience.
Making influencer marketing work in B2B
Chris Peters, Moon at Dawn (UK)
-
Why influencer marketing is gaining traction in B2B
-
How to identify the right voices, not just the loudest ones
-
What makes B2B influencer partnerships credible and effective
-
How to move influencer marketing from test budget to real channel
Chris Peters is founder of Moon At Dawn and creator of B2B Excellence, a well-known B2B marketing newsletter and content platform. He focuses on B2B influencer marketing and works with brands on turning creator partnerships into a meaningful marketing channel. Before launching Moon At Dawn, he worked within WPP and has been an active voice in the B2B marketing community through writing, speaking, and podcasting.
Building business on LinkedIn
Edward Ford, Sellforte (Finland)
-
Why LinkedIn matters more than ever in B2B buying journeys
-
How founders and executives can use content to build trust
-
What turns LinkedIn activity into real commercial opportunities
-
How to create a consistent presence without sounding generic
Edward Ford is the VP of Marketing at Sellforte and co-founder of Haamu.io. He has more than 15 years of experience in B2B SaaS and technology marketing, with previous experience including Supermetrics and international B2B growth roles. His work combines brand, demand generation, executive content, and marketing strategy, with a strong focus on helping companies grow through sharper positioning and stronger visibility.
From PR to CEO: communications background as a leadership advantage in B2B
Jonatan Karjus, former CEO of Standard (Estonia)
-
How communications thinking helps in leadership and change management
-
Why narrative, reputation, and stakeholder trust matter at CEO level
-
Lessons from leading a B2B company through difficult situations
-
What commercial leaders can learn from a PR background
Jonatan Karjus is a communications and business leader known for his work in corporate communications, public affairs, and executive leadership. He served as CEO of Standard, where he led the company through a demanding turnaround period, and has built a reputation for pragmatic leadership and strong stakeholder communication. His background combines communications expertise with hands-on experience in leading a major B2B company through change.
Make data dance! Building a memorable brand in B2B
Carl Ronander, Funnel (Sweden)
How do you transform complex data into a creative force that drives global growth? Carl shares how they went from a short-term performance mindset to a more balanced and brand-focused strategy with business results. In the session, Carl walks through the 100 Watts winning campaign and shares how Funnel connects creative communication to a measurable pipeline, builds the right KPI framework, and creates a modern marketing organization where data is not just reported but drives growth.
Carl Ronander is the VP of Marketing at Funnel and has more than 16 years of experience in brand strategy and brand management. At Funnel, he has helped shape the company’s brand and communication strategy in a category that is often seen as technical and difficult to simplify. Funnel’s Make Data Dance campaign won the 100-Watt Award in the B2B category in 2025, recognizing it as one of the year’s most effective B2B campaigns in Sweden.
One brand, three markets: building a pan-Baltic B2B brand
Triin Lumiste, Leinonen (Estonia)
-
What it takes to unify brand and marketing across the Baltics
-
How to balance consistency with local market realities
-
The role of internal alignment in regional brand-building
-
Lessons from turning separate market activity into one stronger regional presence
Triin Lumiste is the Group Marketing Manager at Leinonen, where she works on marketing across international markets with a strong focus on the Baltics. Her work includes brand development, content, and communications that support Leinonen’s regional growth and cross-market visibility.
How to sell at international trade shows
Andres Tarto, Elcogen (Estonia)
-
What makes trade shows worth the investment in international B2B markets
-
How to prepare before the event so the stand does not become the strategy
-
What happens after the exhibition that determines real ROI
-
Lessons from representing a complex technology business internationally
Andres Tarto is the Head of Marketing at Elcogen and a marketing and communications professional with more than 20 years of experience. His background spans technology, B2B marketing, communications, and project management, with a strong focus on helping complex industrial and energy solutions reach international markets.
How Primekss turns technical innovation into a story
Kaija Ozola, Primekss (Latvia)
-
How to build visibility in a highly technical and traditionally low-profile industry
-
Turning product innovation into a story customers, partners, and media can understand
-
The role of content and messaging in making a specialist category commercially relevant
-
What B2B marketers can learn from building attention around a complex offer
Kaija Ozola leads content and communication at Primekss, where she is responsible for written communication, brand messaging, and how the company presents its innovation to the market. Her work focuses on translating complex concrete technology into content and stories that are clear, engaging, and commercially relevant.
How rebranding helped drive Venipak’s sales growth
Asta Raudoniene, Venipak (Lithuania)
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Why rebranding was about business growth, not just visual identity
-
How brand, culture, and strategic direction were connected
-
What rebranding changed internally and externally
-
Lessons for companies that want brand work to support commercial results
Asta Raudonienė is the Chief Global Marketing Officer at Venipak Group and has played a key role in the company’s brand, communications, and growth journey. Her work spans strategic marketing, brand development, and international expansion, with a strong focus on turning brand activity into business impact.
Programme | 4th of June, 2026
09:30 | Registration and morning coffee
10:00 The business effect of B2B brand building | Andreas Thue, Iteo (Norway)
-
Why brand influences trust and buying confidence in B2B
-
How brand building supports sales over long and complex buying cycles
-
What marketers can learn from Atea and Exledger case studies
-
How to connect brand work to measurable business outcomes
10:30 Winning visibility in the AI search era | Matias Vahtola, Sympa (Finland)
-
What AI search and GEO mean in practical B2B marketing terms
-
How discoverability is changing as buyers rely on AI-powered search experiences
-
What content, structure, and authority signals matter more now
-
How marketing teams should adapt their search strategy for the next phase
11:00 ABM as the best way to align sales & marketing | Christopher Strandell, InZynk (Sweden)
-
What successful ABM looks like in practice, not just in theory
-
How sales and marketing can align around named accounts
-
Why positioning and personalization are critical in ABM
-
Common ABM mistakes that weaken results
-
Practical examples
11:30 Confessions of a B2B marketer | Anneliis Aun, Nortal (Estonia)
-
Honest lessons from campaigns and decisions that did not go as planned
-
Practical tips that improved performance over time
-
Common traps B2B marketers fall into inside fast-moving organisations
-
Why failure often teaches more than polished success stories
11:50 B2B chatbots that work | Sandra Roosna, Askly (Estonia)
-
Where chatbots create value across the B2B buying and service journey
-
How AI chat can support lead handling, customer support, and conversion
-
The difference between helpful automation and annoying automation
-
What companies should get right before launching AI chatbots
12:10 | Lunch
13:00 | Workshops
-
ABM
-
Chatbots
14:30 | Coffee break
15:00 Golden Parrot Awards | Finalists’ presentations
17:00 Golden Parrot Awards | Ceremony and networking
Programme | 5th of June, 2026
09:30 | Registration and morning coffee
10:00 Making influencer marketing work in B2B | Chris Peters, Moon at Dawn (UK)
-
Why influencer marketing is gaining traction in B2B
-
How to identify the right voices, not just the loudest ones
-
What makes B2B influencer partnerships credible and effective
-
How to move influencer marketing from test budget to real channel
10:30 Building business on LinkedIn | Edward Ford, Sellforte (Finland)
-
Why LinkedIn matters more than ever in B2B buying journeys
-
How founders and executives can use content to build trust
-
What turns LinkedIn activity into real commercial opportunities
-
How to create a consistent presence without sounding generic
11:00 From PR to CEO: a communications background as a leadership advantage in B2B | Jonatan Karjus, former CEO of Standard (Estonia)
-
How communications thinking helps in leadership and change management
-
Why narrative, reputation, and stakeholder trust matter at CEO level
-
Lessons from leading a B2B company through difficult situations
-
What commercial leaders can learn from a PR background
11:30 Make data dance! Building a memorable brand in B2B | Carl Ronander, VP of Marketing at Funnel (Sweden)
How do you transform complex data into a creative force that drives global growth? Carl shares how they went from a short-term performance mindset to a more balanced and brand-focused strategy with business results. In the session, Carl walks through the 100 Watts winning campaign and shares how Funnel connects creative communication to a measurable pipeline, builds the right KPI framework, and creates a modern marketing organization where data is not just reported but drives growth.
12:00 | Lunch
13:00 One brand, three markets: building a pan-Baltic B2B brand | Triin Lumiste, Leinonen (Estonia)
-
What it takes to unify brand and marketing across the Baltics
-
How to balance consistency with local market realities
-
The role of internal alignment in regional brand-building
-
Lessons from turning separate market activity into one stronger regional presence
13:20 How to sell at international trade shows | Andres Tarto, Elcogen (Estonia)
-
What makes trade shows worth the investment in international B2B markets
-
How to prepare before the event so the stand does not become the strategy
-
What happens after the exhibition that determines real ROI
-
Lessons from representing a complex technology business internationally
13:40 Making concrete interesting: how Primekss turns technical innovation into a story | Kaija Ozola, Primekss (Latvia)
-
How to build visibility in a highly technical and traditionally low-profile industry
-
Turning product innovation into a story customers, partners, and media can understand
-
The role of content and messaging in making a specialist category commercially relevant
-
What B2B marketers can learn from building attention around a complex offer
14:00 How rebranding helped Venipak grow sales | Asta Raudoniene, Venipak (Lithuania)
-
Why rebranding was about business growth, not just visual identity
-
How brand, culture, and strategic direction were connected
-
What rebranding changed internally and externally
-
Lessons for companies that want brand work to support commercial results
14:20 | Coffee break
14:50 | Workshops
-
Influencer marketing
-
LinkedIn
16:00 | Ends
"You are rockstars! Best of luck with everything."
Tickets & Registration
The full pass includes two insightful event days along with the Golden Parrot Gala. By purchasing the day pass you will have access to all side-events taking place on that date.
Please contact us directly for a group offer (groups of three and more).
Early Bird Full Pass
until 30 April (included)
449 EUR + VAT
Regular Bird Full Pass
starting from May 1
549 EUR + VAT
Early Bird Day Pass
until 30 April (included)
299 EUR + VAT
Regular Bird Day Pass
starting from May 1
399 EUR + VAT
Golden Parrot Awards
the first and only competition in the Baltics to celebrate outstanding work in B2B
Golden Parrot B2B Awards
The first and only competition in the Baltics dedicated to celebrating outstanding work in the B2B (business-to-business) sector.
Golden Parrot Award in each category
Grand Prix (Best of Show)
Best of Estonia, Best of Latvia and Best of Lithuania
B2B Agency of the Year
Apples and Oranges
Most advertising awards are heavily biased toward the B2C world. But B2B is a different beast — and deserves to be judged on its own terms.
It’s Free!
Entry to the awards is completely free.
Unbiased Feedback
All participants will receive personalised feedback sourced during evaluation sessions with our international jury panel.
The Talk of the Town
Winners will receive a distinctive trophy as a lasting reminder of the great work they’ve done. We’ll also support their success with exposure across all our channels.
Parrot 2024 Guests
Frequently Asked Questions
I filled out the registration form, but didn't receive a confirmation.
Firstly, when filling out the form, make sure your contact details are correct. A success message appears under the form if the registration is confirmed. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I filled out the registration form, received the confirmation and would like to make changes to my registration.
You are very welcome to reach out to us directly.
I filled out the registration form, received the confirmation, but not the invoice.
We don't tend to send out invoices immediately and it might take up to a couple of weeks for the invoice to arrive. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I signed up at the last minute and have yet to receive and settle the invoice. Can I still come to the event?
Don't worry, your place will be reserved and the rest worked out after the event.
I have received the confirmation, but no ticket. Where do I get the ticket?
There is no virtual or physical ticket. Entry to the event is list-based and you just have to tell us your name to receive a badge.
I signed up a month ago, received the confirmation and invoice, but no additional information about the event.
We aim to keep our email communication insightful, yet minimal. Make sure to sign up for our newsletter to be up to date with the latest. Subscriber or not, a comprehensive memo will be sent out to all guests 2-3 days before the event. Make sure to check the spam folder as filters have been getting tighter and tighter. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.
I signed up and have paid the invoice, but am unable to attend. Do I get a refund?
We will fully refund your ticket if you notify us before May 21st 2026 (includ). We will not refund tickets purchased after May 21st 2026. Please reach out to us directly for a refund.
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