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See you at


Baltic 25’! 

TALLINN, JUNE 04th & 5th, 25´

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Home          Speakers          Programme          Golden Parrot Awards          Tickets          Registration         Reviews          Contacts

Programme 24'

Day One
10.00 - 10.25 Registration & Morning Coffee

10.25 Opening

The Big Picture

10.30 - 11.10 
Keynote: Latest Trends and Developments in B2B Marketing
Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing (UK), widely regarded as one of the foremost experts in B2B marketing globally

11.10 - 11.50 Keynote: State of B2B Martech in 2024
Frans Riemersma, Founder of MartechTribe (NL), the top10 martech influencer in Europe and #1 in the Netherlands

11.50 - 12.20 How B2B Brands Grow: The Latest Research Findings of Linkedin B2B Institute
Göran Sällvin, Marketing Solutions Lead for Enterprise Customers in the Nordics, Linkedin (SWE) 
12.20 - 13.20 Lunch

Case Studies

13.20 - 13.40 Agency Case Study: The Biggest Sceptics in B2B Marketing
Rolands Puhovs, CEO of White Label, has been in this industry for nearly 20 years and worked with 80+ B2B and B2C brands

13.40 - 14.00 SEB Case Study
Edward Rebane, Head of Digital Banking at SEB, a digital sales visionary responsible for SEB Bank's Baltic e-channels sales

14.00 - 14.20 IT Case Study: How to Raise Prices for Existing Clients?
Emanuel Martonca, Pricing Strategist and Founder, Soft Fight (Romania),  the foremost software pricing expert from Romania
14.20 - 14.40 Swedbank Case Study: Aligning B2B Sales and Marketing for Growth
Vita Zaliauskiene, Corporate Marketing Lead at Swedbank Lithuania, has run international marcomms for the likes of Nord VPN and Avon

14.40 - 15.00 Hansab Case Study
Sigita Babarskaite, Chief Marketing Officer of Hansab

15.00 - 15.30 Coffee break

Afternoon Session: PR & Communications

15.30 - 16.00 Keynote: Fun, Fame or Fortune: Avoiding the Mortal Sin of Boring Communications

Mark Terry-Lush, Founder and CEO of Make Honey (UK), one of Campaign magazine's World's Leading Independent Agencies

16.00 - 16.20 Employer Branding Case Study: Printify
Maija Milbrete, Communications Manager at Printify (Latvia)

16.20 - 16.40 B2B Comms Strategy Case Study: Bolt
Karin Kase, Global Head of PR at Bolt, has more than 15 years of experience in startup and government organisations

Golden Parrot Baltic B2B Awards 

16.40 - 17.40 Golden Parrot Awards case studies (Filmmuseum Cinema)

17.40 - 17.55 Golden Parrot Ceremony (Maarjamäe Palace)

17.55  Palace Soirée 

Parallel Sessions

Fireside Chat With Göran Sällvin: Let's Talk About LinkedIn 

When: Day 1, 13.20 - 14.00

Where: Cafe


Göran Sällvin is a Senior Manager at LinkedIn, leading the Marketing Solutions business for enterprise customers in the Nordics. With over 20 years of experience in sales, e-commerce, brand building, and digital transformation, Göran helps B2B focused companies grow their business with LinkedIn, leveraging his expertise in customer relationship management (CRM), online marketing, and marketing technology.

Previously, Göran served as the Chief Marketing Officer of Pierce AB, a leading e-commerce company selling motorcycle and snowmobile gear, parts, accessories, and streetwear. He was responsible for sales and marketing across three brands and 39 localised online stores in 17 countries, with a sales budget of ~1.5 Billion SEK and a social media community of 1.6M people. 

Göran holds a master's degree in business administration and economics from Stockholm University and is certified in LinkedIn Marketing Solutions Fundamentals and Strategy.