Parrot Conference & The Golden Parrot Awards 2024. The first and only proper b2b event and awards in the Baltics.

Parrot Annual B2B Conference & Awards is back. On June 4-5 the Baltic region’s premier B2B event returns to the Tallinn Film Museum

Programme / 4th of June, 2024

10:00 – 10:25 | Registration & Welcome

10:30 – 12:20 | The Big Picture

Keynote: Latest Trends and Developments in B2B Marketing / Joel Harrison, B2B Marketing (UK)

Keynote: State of B2B Martech in 2024 / Frans Riemersma, MartechTribe (NL)

How B2B Brands Grow: Latest Research Findings of Linkedin B2B Institute / Göran Sällvin, Linkedin (SWE)

12:20 – 13:20 | Lunch

13:20 – 13:40 | Case Studies

Agency Case Study: The Biggest Sceptics in B2B Marketing / Rolands Puhovs, White Label (LV)

SEB Case Study / Edward Rebane, SEB (EST)

IT Case Study: How to Raise Prices for Existing Clients? / Emanuel Martonca, Soft Fight (RO)

Swedbank Case Study: Aligning B2B Sales and Marketing for Growth / Vita Zaliauskiene, Swedbank (LT)

Hansab Case Study / Sigita Babarskaite, Hansab (EST)

15:30 – 16:40 | PR & Communications

Keynote: Avoiding the Mortal Sin of Boring Communications / Mark Terry-Lush, Make Honey (UK)

Employer Branding Case Study: Printify / Maija Milbrete, Printify (LV)

B2B Comms Strategy Case Study: Bolt / Karin Kase, Bolt (EST)

Parallel Sessions at the Cafe

13.20 - 14.00 Fireside Chat With Göran Sällvin: Let's Talk About LinkedIn

15.30 - 17.00 Workshop With Rolands Ozolins and Andrejs Juscenko: How to Build an Effective Partner Channel

16:40 | Golden Parrot Baltic B2B Awards

Golden Parrot Awards case studies (Filmmuseum Cinema)

18:30 | Golden Parrot Award Ceremony & Soirée at Maarjamäe Palace

We end the day by recognising the region’s most impactful B2B work at the Golden Parrot Awards—followed by drinks, music, and conversation with the brightest minds in Baltic B2B.

15:00 – 15:30 | Coffee Break

Programme / 5th of June, 2024

09:15 – 09:50 | Registration & Morning Coffee

10:00 – 12:20 | B2B Marketing

Keynote: The Latest Trends and Best Practices in ABM / Robert Norum, B2B Marketing (UK)

Keynote: Buyer Group Marketing (BGM) – What This Means for Data and Content Within B2B Marketing / Steve Kemish, IMG (UK)

Panel Discussion: Sales & Marketing Alignment / Andrejs Juscenko, IBD Consulting (Latvia); Zane Lasmane, Zabbix (Latvia); Piret Vahter, Net Group (Estonia), Kaspars Pacevics, Sakret (Latvia); Ali Adil, Microsoft (Estonia)

Practical Steps to Align Marketing and Sales Teams / Andrejs Juscenko, IBD Consulting (LV)

12:20 – 13:20 | Lunch

13:20 – 16:25 | B2B Sales

Social Selling: How to Sell With Limited Budget / Radvilė Alijauskaitė, Lithuanian Sales Association (LT)

How to Sell a Dream: YOOK Oat Drink Factory / Katre Kõvask, YOOK (EST)

The Role of Marketing in Sales of Industrial Equipment / Mihkel Tammo, Tammer Ltd (EST)

Coffee Break

Panel Discussion: Export Sales / Rolands Ozolins, IBD Consulting (Latvia); Raavo Kullamaa, Dipperfox (Estonia); Marija Berger, DEAC & DLC Data Centers (Latvia); Andres Kangur, Thermory (Estonia)

Sales Case Study: Valuable Lessons From Past Mistakes / Silver Rooger, Dominate Sales (EST)

Parallel Deep-Dive Roundtables

11.50 - 12.20 Fireside Chat With Robert Norum: Let's Talk About ABM

14.10 - 15.30 Workshop With Emanuel Martonca: Pricing in the ICT Sector - Price Is Relative and Value Is Subjective

16:25 | Goodbyes & Thank Yous

"Thank you! I hope the event will continue for many-many years."

Tickets & Registration

The full pass includes two insightful event days along with the Golden Parrot Gala. By purchasing the day pass you will have access to all side-events taking place on that date.

Please contact us directly for a group offer (groups of three and more). Group offers not applicable during super early bird period.

Early Bird Full Pass

until 30 April (included)

449 EUR + VAT

Regular Bird Full Pass

starting from May 1

549 EUR + VAT

Early Bird Day Pass

until 30 April (included)

299 EUR + VAT

Regular Bird Day Pass

starting from May 1

399 EUR + VAT

Frequently Asked Questions

I filled out the registration form, but didn't receive a confirmation.

Firstly, when filling out the form, make sure your contact details are correct. A success message appears under the form if the registration is confirmed. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I filled out the registration form, received the confirmation and would like to make changes to my registration.

You are very welcome to reach out to us directly.

I filled out the registration form, received the confirmation, but not the invoice.

We don't tend to send out invoices immediately and it might take up to a couple of weeks for the invoice to arrive. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I signed up at the last minute and have yet to receive and settle the invoice. Can I still come to the event?

Don't worry, your place will be reserved and the rest worked out after the event.

I have received the confirmation, but no ticket. Where do I get the ticket?

There is no virtual or physical ticket. Entry to the event is list-based and you just have to tell us your name to receive a badge.

I signed up a month ago, received the confirmation and invoice, but no additional information about the event.

We aim to keep our email communication insightful, yet minimal. Make sure to sign up for our newsletter to be up to date with the latest. Subscriber or not, a comprehensive memo will be sent out to all guests 2-3 days before the event. Make sure to check the spam folder as filters have been getting tighter and tighter. Your place at the conference will be automatically reserved when you fill out the registration form and is not correlated with invoicing. A confirmation email will be immediately sent out to the email address indicated in the form. If you haven't received an email within 5 minutes, check your spam folder. In case you suspect a possible typo in the email address, don't hesitate to submit the form again. You will not be billed twice.

I signed up and have paid the invoice, but am unable to attend. Do I get a refund?

We will fully refund your ticket if you notify us before May 21st 2025 (includ). We will not refund tickets purchased after May 21st 2025. Please reach out to us directly for a refund.

Golden Parrot Awards

the first and only competition in the Baltics to celebrate outstanding work in B2B

Golden Parrot B2B Awards

The first and only competition in the Baltics dedicated to celebrating outstanding work in the B2B (business-to-business) sector.

Golden Parrot Award in each category
Grand Prix (Best of Show)
Best of Estonia, Best of Latvia and Best of Lithuania
B2B Agency of the Year

Apples and Oranges

Most advertising awards are heavily biased toward the B2C world. But B2B is a different beast — and deserves to be judged on its own terms.

It’s Free!

Entry to the awards is completely free.

Unbiased Feedback

All participants will receive personalised feedback sourced during evaluation sessions with our international jury panel.

The Talk of the Town

Winners will receive a distinctive trophy as a lasting reminder of the great work they’ve done. We’ll also support their success with exposure across all our channels.

Rules, Dates & Categories 2024

Eligibility

All companies from Estonia, Latvia, and Lithuania are welcome to apply. If your company operates across the Baltics, local offices may submit separate entries.

We accept work that was active between June 1, 2023 and May 1, 2024. There are no market restrictions — export campaigns are welcome too.

Key Dates for 2024

Entry deadline: May 14, 2024 (23:59 EET)
Jury meeting: May 23, 2024
Awards ceremony: June 4, 2024, Tallinn

The main contenders will also have the opportunity to discuss their case studies on the main stage during the afternoon panel at our annual conference (June 4th).

How to Submit

This year we teamed up with Defolio to provide for a more smooth experience for both the entrants and the jury. All details are available on the Golden Parrot Awards Defolio landing page.

Note on Commercial vs. Social Entries

To ensure fair evaluation, commercial and social impact campaigns will be judged separately within each category. While they may be submitted under the same category (e.g. branding or lead generation), entries will be assessed with appropriate context in mind — recognising both profit-driven and purpose-driven outcomes on their own terms.

A Few Things You Should Know

Here's a step by step guide on how to submit.

Submitted work on Defolio will only be visible to the jury and the organiser.

However, we (Marketing Parrot Ltd) reserve the right to publish awarded work across our digital and print channels. If you wish to opt out, please contact us directly.

Written submissions must be in English.

Media attachments can remain in the original language, but if any element is strategically important, highlight it — and translations are encouraged!

Print work must be submitted in digital format.

Credit where it’s due — don’t forget to mention your key contributors.