One of Europe’s most important marketing studies, McKinsey’s State of Marketing Europe 2026, is based on a survey of 500 senior marketing leaders across five major European countries. 

In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.

Looking ahead to 2025, it’s clear that Baltic B2B leaders are preparing for a year of transformation and adaptation.

Steve Kemish is a multi-award-winning marketer with twenty years of experience in all aspects of digital marketing.

Frans Riemersma is a prominent figure in the European martech landscape, earning recognition as the #1 martech influencer in the region.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas...

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in...

Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing...