Trend report

Top 10 Challenges for CEE B2B Marketers in 2023

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...

Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...

Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas...

Andrius Milinavicius: The Corporate World Is Immune to New Ideas

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in...

Tomas Nemura: B2B Clients are Rejecting Traditional Agencies

Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing...

Key Takeaways from The State of Content Marketing 2022

With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy...

40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months

According to McKinsey, 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months....

The State of B2B Marketing in Croatia in 2022

IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious...

LinkedIn is Used by 96% of B2B Content Marketers

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...

Cannes Lions to Finally Shed Spotlight on B2B Marketing

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...

WhatsApp Rules B2B Communication in Dubai

“Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai...

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