Estonian Marketers on Why Marketing Is Necessary in B2B
In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.
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- Aug 19, 2022
Arturas Zatulinas (Elektrum): B2B Client Acquisition Is Ruled by Sales
Troubled by the ongoing crisis, the energy sector is heating up now more than ever. Elektrum (part of Latvenergo group) is one of the...
- Aug 16, 2022
Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive,...
- May 29, 2022
Liliana Ozolina (EY Baltics): Our Ambition Is to Become the World’s Most Favoured Employer
Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General...
- May 20, 2022
Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
- May 16, 2022
Ruta Pole on Why LinkedIn Doesn't Work for Omniva
Ruta Pole, Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at...
- Feb 17, 2022
Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to...
- Feb 2, 2022
Personal Brands Are Stronger Than Corporate Brands in Legal Services Industry
Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get...
- Feb 2, 2022
Building Relationships via Trade Associations Pays Off
BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales...
- Feb 2, 2022
A Phone Call Is as Powerful as Ever in the Era of Digital Communications
1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and...
- Feb 1, 2022
Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist
Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
- Jan 25, 2022
Cybernetica: Discover Your Inner Sherlock Holmes
Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and...
- Jan 12, 2022
Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
- Jan 6, 2022
Ansis Egle: World Expo Is Not a Shop
Ansis Egle, a seasoned marketing professional and if we may say so ourselves – the king of Expo, was the brains and muscles behind...
- Dec 20, 2021
Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships
Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
- Nov 29, 2021
How to Position Your Country at Dubai Expo
EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under...
- Nov 23, 2021
Ilze Folkmane on Why Printful Is Running a Free Business School
For Ilze, it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her...
- Nov 5, 2021
Gideon Brothers: To Succeed in Business-to-Enterprise, One Needs to Sell to Hundreds
Gideon Brothers, one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software...
- Nov 4, 2021
The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more...
- Oct 27, 2021
Interview with Justin Zehmke, Head of Content at EstateGuru
Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
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