Essence

On Why the Next 100 Years Will Be the B2B Century

Peter Weinberg and Jon Lombardo from the B2B Institute, a think tank at LinkedIn that studies the laws of growth in B2B, have pinned...

Why You Cannot Trust Analytics

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and...

B2B Customers Use 10 or More Channels to Interact with Suppliers

Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...

Hubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for Success

Sourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown...

Content is not King. Distribution is.

This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...

Construction Companies Don't Need Marketing. Wrong!

This time the piece of wisdom comes from Dirt Talk by BuildWitt podcast with the guest Marcus Sheridan, the author of "They Ask, You...

Personal Profile Beats Company Profile on LinkedIn

Content Marketing, Engineered by Wendy Covey “Don’t Be Boring” with John Espirian (technical copywriter and the author of Content DNA)...

Create Once, Distribute Forever

The B2B Marketing Leaders Podcast with Dave Gerhardt. Conversation with Ross Simmonds (@thecoolestcool) is the Founder & CEO of...

Do You Have a Podcast? No? You're Insane

Really exciting dialogue from the DGMG podcast about the value of podcasts! Dave Gerhardt (DG) is a B2B marketing leader & widely...

How to Measure Awareness (in an Easy and Affordable Way)?

“I think our podcast does not work.” “Our blog does not generate any leads.” “Our CEO does not like our Instagram posts.” Sounds...

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