At Telia, Aivaras oversees B2B sales strategy, ensuring that the company’s sales teams have the right tools, support, and market positioning

In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.

Looking ahead to 2025, it’s clear that Baltic B2B leaders are preparing for a year of transformation and adaptation.

Neringa is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies.

Messente is a text messaging API and user authentication platform that allows businesses to connect with anyone around the world.

Kertu Kuusik is the Head of Marketing at Cleveron. Previously, Kertu led the marketing and brand department at Telia.

Urmas Kamdron is a well-known sales trainer who has worked as a marketing and sales manager for many B2B companies.

We delve into the nature of major customers and the art of managing risk in sales strategies.

Piret Vahter is one of the most experienced B2B marketers in Estonia, having worked at Telia, Columbus IT, Rebel Roam and now Net Group.