Interview with Rūta Gaudiešienė, Partner at Civitta and Chairperson of Lithuanian Marketing Association (LIMA)

The future growth of Verslo Zinios lies in the unique combination of data analysis and journalism.

Over the past few months, we've interviewed a range of inspiring people working in B2B marketing and sales. One of my favorite questions to ask: “What would you recommend reading or listening to in order to grow professionally?” Here’s a crowdsourced list of top books, podcasts, tools, and resources they mentioned – all recommended by real practitioners.

The first- ever B2B marketing survey in the Baltics conducted by Norstat spoke to 211 B2B marketing professionals across the Baltics (109 in Estonia, 63 in Lithuania, and 39 in Latvia). These aren’t agency folks—they’re in-house marketers responsible for driving business results.

Raminta discusses OP Corporate Bank's strategic positioning in the competitive Lithuanian market, how in unique business model operating bank builds and maintains relationships with major clients. She also shares her insights into the professional challenges she faces and how the bank stays relevant in a rapidly changing information environment.

Karola is a marketing & growth expert who has scaled the global marketing team at Bolt from 2 to 30+ people, consulted 50+ tech companies in EU, UK, and US, and contributed to leading marketing blogs.

Two days, 20+ speakers —and the growing sense that Baltic B2B is just getting started. We couldn't have done it without your trust, curiosity, and good energy—and honestly, we wouldn't have wanted to. 

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

Evaldas shares Omnisend's strategy for measuring the effectiveness of long-term marketing efforts like podcasts and events, and discusses the company's focus on the SMB market rather than large enterprises.