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Telia Lithuania CMO: B2B Is More Challenging Than B2C
Interview with Lithuanian CMO of the year Vaida Jurkoniene from Telia.
Apr 21


Making your trade fair stand too fancy can actually be a bad thing
Interview with Andres Tarto, the Marketing Manager at hydrogen company Elcogen.
Apr 8


A strong B2C marketer can handle B2B easily
Interview with Irmantas Matilionis, CMO in a real estate development and management company EIKA Group.
Feb 16


Don’t Just Launch “One English Website”
Interview with Neringa Petrauskaitė, Strategist & Partner at WeAreMarketing and Chair of the Board at British Chamber of Commerce in Lithuania.
Jan 13


How to reach high profile customers in the US with email marketing
Interview with Ieva Salina, Global Head of Marketing @ Caljan.
Dec 11, 2025


Stop Wasting Budget: Target the Right B2B Buyer at the Right Time
Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.
Sep 29, 2025


How Competent Are Baltic B2B Marketing Agencies?
Norstat asked Baltic B2B marketers (who work with marketing agencies) to rate the competence of their agency partners on a scale from 1 (very poor) to 5 (excellent), the results painted a clear picture of where agencies stand today.
Sep 2, 2025


Banking Is About People: Inside OP Bank’s Strategy for B2B Relationship Building
Raminta discusses OP Corporate Bank's strategic positioning in the competitive Lithuanian market, how in unique business model operating bank builds and maintains relationships with major clients. She also shares her insights into the professional challenges she faces and how the bank stays relevant in a rapidly changing information environment.
Jun 13, 2025


Karola Karlson: I Committed LinkedIn Suicide—and It Was My Most Popular Post Ever
Karola is a marketing & growth expert who has scaled the global marketing team at Bolt from 2 to 30+ people, consulted 50+ tech companies in EU, UK, and US, and contributed to leading marketing blogs.
Jun 13, 2025


Piret Vahter: pange müük ja turundus ühte tuppa istuma
Piret Vahter on Eesti üks kogenumaid B2B turundajaid, kes on töötanud Telias, Columbus IT-s, Rebel Roamis ja juhib täna Net Groupi turundust.
Oct 16, 2023
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