Urmas Seepter shares that in international B2B markets, potential customers typically take one of two distinct paths when searching for suppliers — a key insight for shaping effective marketing strategies.

Norstat asked Baltic B2B marketers (who work with marketing agencies) to rate the competence of their agency partners on a scale from 1 (very poor) to 5 (excellent), the results painted a clear picture of where agencies stand today.

Raminta discusses OP Corporate Bank's strategic positioning in the competitive Lithuanian market, how in unique business model operating bank builds and maintains relationships with major clients. She also shares her insights into the professional challenges she faces and how the bank stays relevant in a rapidly changing information environment.

Karola is a marketing & growth expert who has scaled the global marketing team at Bolt from 2 to 30+ people, consulted 50+ tech companies in EU, UK, and US, and contributed to leading marketing blogs.

David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company, David...