Marketing Parrot

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code, developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked at