As Managing Partner at Exponential and one of the most experienced startup marketers in Estonia, Annika Ljaš Eilat has helped companies secure Fortune500 accounts, seven digit startup investments, and press coverage from Bloomberg to Forbes. Her approach? Thorough homework, being useful and keeping emails extremely short.

Evaldas shares Omnisend's strategy for measuring the effectiveness of long-term marketing efforts like podcasts and events, and discusses the company's focus on the SMB market rather than large enterprises.

In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.