Marketing Parrot

The latest Big Fish was held amidst the charms of Riga’s Old Town at the boutique Konventa Seta Hotel.

With a decade of research on sales innovation and efficiency in the Nordic countries under his leadership, Professor Parvinen offers insights into the intricacies of distinguishing big customers from average ones. In this interview, we delve into his perspective on the nature of major customers and the art of managing risk in sales strategies. Professor Parvinen challenges conventional notions and sheds light on the critical role of psychology in estimating customer lifetime