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Lightyear CEO Martin Sokk: We Monitor Marketing ROI Extremely Carefully
Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.
Sep 29


Banking Is About People: Inside OP Bank’s Strategy for B2B Relationship Building
Raminta discusses OP Corporate Bank's strategic positioning in the competitive Lithuanian market, how in unique business model operating bank builds and maintains relationships with major clients. She also shares her insights into the professional challenges she faces and how the bank stays relevant in a rapidly changing information environment.
Jun 13


B2B Case Study: Inbank
In the website category, there were two clear leaders: Inbank and Native Localization.
Mar 17


Vita Zaliauskiene: Customer Service Does Not Compensate for a Poor Digital Experience
We discuss Swedbank's positioning, goals and strategy in the corporate area, as well as Vita's personal know-how on marketing.
May 1, 2024
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