Marketing Parrot

On how pan-Baltic law firm COBALT managed to mobilise their international office to realise a thorough strategic makeover of their LinkedIn.

Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler and Grenardi, to joining EY Baltics earlier this year. Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market. Below, Liliana shares insight on how they approach em

The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less needed. Nevertheless, marketing is very different for KPMG, more than anything, it comes down to building meaningful relationships. As the head of marketing and communications, Lita has been with the company for nearly five years and can share the ins and outs of what it means to market a brand that everyone already knows. What’s the role of