Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.

As the founder and CEO of Make Honey, Mark leads a multi award-winning communications agency that creates impact for brands.

Ralfs founded corporate communications company Vīlands Associates (VA Communications) in 2013.

Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more...