33 B2B Marketing Lessons by David Blinov
David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company, David...
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- Jan 13
Top 10 Challenges for CEE B2B Marketers in 2023
Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...
- May 29, 2022
Liliana Ozolina (EY Baltics): Our Ambition Is to Become the World’s Most Favoured Employer
Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General...
- May 20, 2022
Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
- Apr 5, 2022
Tomas Nemura: B2B Clients are Rejecting Traditional Agencies
Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing...
- Mar 11, 2022
Key Takeaways from The State of Content Marketing 2022
With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy...
- Feb 2, 2022
Personal Brands Are Stronger Than Corporate Brands in Legal Services Industry
Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get...
- Feb 2, 2022
Building Relationships via Trade Associations Pays Off
BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales...
- Jan 20, 2022
5 Ideas to Enhance Your Company’s Content Marketing
Content marketing has been part of my agenda for years. While still challenging, marketers all over the World are starting to get a grasp...
- Jan 12, 2022
Peep Laja: 15 Winning Strategies of Successful B2B Companies
Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
- Jan 2, 2022
LinkedIn is Used by 96% of B2B Content Marketers
Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...
- Nov 23, 2021
Ilze Folkmane on Why Printful Is Running a Free Business School
For Ilze, it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her...
- Nov 16, 2021
Expert Advice: How to Create Good Video Content?
Skyrocketed by the rise of social media, marketers all over the world have embraced video content as an exceptionally engaging format,...
- Nov 10, 2021
Tim Soulo (Ahrefs) on How to Create Valuable Google Friendly Content
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by big data. With almost 10...
- Oct 27, 2021
Interview with Justin Zehmke, Head of Content at EstateGuru
Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
- Oct 18, 2021
Content is not King. Distribution is.
This week’s scoop comes from episode two of Pipeline by Dave Gerhardt. Dave had a chat with Ross Simmonds, the Founder and CEO at...
- Sep 13, 2021
Create Once, Distribute Forever
The B2B Marketing Leaders Podcast with Dave Gerhardt. Conversation with Ross Simmonds (@thecoolestcool) is the Founder & CEO of...
- Sep 13, 2021
Do You Have a Podcast? No? You're Insane
Really exciting dialogue from the DGMG podcast about the value of podcasts! Dave Gerhardt (DG) is a B2B marketing leader & widely...
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