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Top 10 Challenges for CEE B2B Marketers in 2023
Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina
Jan 13, 2023


The State of B2B Marketing in Croatia in 2022
IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious food or Game of Thrones… But yes, over the last couple of years, IT has become one of the biggest exported goods in Croatia. Just some of the notable Croatian startups are: Infobip, Rimac Automobili, Gideon Brothers, Five, Nanobit, Orqa, and I’m sure there is plenty more yet to be discovered… Since most of these companies are oriented on the
Jan 3, 2022


How to Position Your Country at Dubai Expo
EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under the main theme “Connecting Minds, Creating the Future”. During the six months of the exhibition, EXPO 2020 is expected to attract 25 million visitors. 192 countries compete for global attention at Dubai Expo - how to stand out? Hando shares his highlights from the pavilions of Balkan and Baltic countries. In a cluttered environment and with
Nov 29, 2021


Gideon Brothers: To Succeed in Business-to-Enterprise, One Needs to Sell to Hundreds
Gideon Brothers , one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software solutions based on artificial intelligence. With secured investments and prestigious clients like DB Schenker, Gideon Brothers has set its sight on scaling their business to produce hundreds of industrial robots in the upcoming years. We talked with Matija Kopic , the CEO of Gideon Brothers, about the vision, challenges and why building relationshi
Nov 5, 2021
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