Marketing Parrot

Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get their messages out there. Kertu Irves started her journey in LEXTAL by conducting a thorough audit on the company’s internal and external values. The company was divided into 11 fields (11 sub brands) and 22 lawyers i.e. persona brands. Based on their expertise, each lawyer was assigned a field and became a spokesperson on all legal matte