Our Company Doesn’t Need Marketing
This article explores the importance of employer branding for B2B companies and the significance of social media in recruiting young talents
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- Aug 16, 2022
Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive,...
- Aug 11, 2022
Božena Petikonis-Šabanienė: Every Second Company Struggles to Fill Open Positions
Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the...
- May 20, 2022
Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
- Apr 19, 2022
Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?
Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas...
- Feb 17, 2022
Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to...
- Feb 2, 2022
40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months
According to McKinsey, 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months....
- Jan 12, 2022
Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
- Jan 6, 2022
Ansis Egle: World Expo Is Not a Shop
Ansis Egle, a seasoned marketing professional and if we may say so ourselves – the king of Expo, was the brains and muscles behind...
- Jan 3, 2022
Femtika – the Lesson on Global PR and Needless Modesty (LT)
Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A...
- Nov 23, 2021
Ilze Folkmane on Why Printful Is Running a Free Business School
For Ilze, it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her...
- Nov 4, 2021
The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more...
- Oct 27, 2021
Interview with Justin Zehmke, Head of Content at EstateGuru
Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
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