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Case Study: Data-Led Research a Powerful B2B Content Tool for Logistics Company
Asendia aimed to strengthen brand recognition, generate high-quality leads, and position itself as a global authority in e-commerce and logistics.
May 14, 2025


Gabriele Vaitkunaite: On Why Newsec Designs Marketing Strategies for Their Clients
In this latest profile piece, we talk with Gabriele Vaitkunaite, an up-and-coming B2B marketer and CMO at Newsec Baltics.
Nov 11, 2024


Mark Terry-Lush: Sell the Sizzle, Not the Sausage
As the founder and CEO of Make Honey, Mark leads a multi award-winning communications agency that creates impact for brands.
May 7, 2024


Ralfs Vilands: Mass Media Is Competing with Democratically Produced Content
Ralfs founded corporate communications company Vīlands Associates (VA Communications) in 2013.
Apr 4, 2024


Our Company Doesn’t Need Marketing
This article explores the importance of employer branding for B2B companies and the significance of social media in recruiting young talents
Apr 3, 2023


Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously
Aug 16, 2022


Božena Petikonis-Šabanienė: Every Second Company Struggles to Fill Open Positions
Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the global HR company ManpowerGroup branch in Lithuania for 10 years and currently holds the position of Head of HR in the international group of companies Ignitis Renewables. Božena often shares her insights and vision of the future of work on Lithuanian media, international conferences and personal LinkedIn account, recognized as one of the most
Aug 11, 2022


Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less needed. Nevertheless, marketing is very different for KPMG, more than anything, it comes down to building meaningful relationships. As the head of marketing and communications, Lita has been with the company for nearly five years and can share the ins and outs of what it means to market a brand that everyone already knows. What’s the role of
May 20, 2022


Rimantas Stanevicius: What Can B2B Agencies Do That I Can’t?
Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas went from copywriting at Leo Burnett to becoming the creative director for one of the most awarded agencies in the Baltics ( Milk ). Today, he stands as the board member of both the Lithuanian Design Association and prestigious ADCE (Art Directors Club of Europe). In this snippet, we continue our little series on the battle of traditional
Apr 19, 2022


Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra
Feb 17, 2022
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