Marketing Parrot

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha

Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained tens of thousands of sales professionals for companies like Coca-Cola and Nissan, Urmas and Rein realised that there is no proper sales management tool that caters to the needs of people doing the actual selling. With more manpower on board, Pipedrive , one of Estonia’s seven unicorns, was born. Today, they operate 10 offices in 8 countrie

Ansis Egle , a seasoned marketing professional and if we may say so ourselves – the king of Expo , was the brains and muscles behind Latvian pavilions in Shanghai (2010), Astana (2017) and most recently Dubai (2020). Consequently, he is one of the best experts on how to promote your company or country at the World’s biggest trade show. Ansis shares his thoughts on the do’s and don’ts of Expo, creating buzz, highlighting your product and even on the ongoing battle between ad

Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A spectacular theme park on the one hand, and a superb place for creating and reinforcing business relations on the other. Dubai Expo is a huge playing ground for businessmen and marketers alike. Today, we’re here to tell you the story of one fascinating discovery, which uncovered an important lesson on global PR and needless modesty. Hando walked i

For Ilze , it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her job interview, to then working her way up to becoming the communications manager for Latvia’s first unicorn Printful . Ilze Folkmane has become a modern content marketing wonder child, proving that the best of marketers come from all walks of life. Printful is an on demand printing and fulfilment company that helps people turn their ideas i

Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more globalised than ever before. Wise men have said that global media attention will automatically attract local attention. The doors to global PR are spread wide open but you need to have the right tools to navigate this huge media space. Marek Unt has worked with the best of them. First as the Head of PR for Estonia’s very own fintech superstar Tran

Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content department at Pipedrive, has now moved on to fill the position of head of content at EstateGuru , a leading European marketplace for short-term property-backed loans. EstateGuru has facilitated almost 3,000 loans from 100,000 investors in 100+ countries. Justin shares his thoughts on all things copy and content, brakes down the nitty-gritt