Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.

Today, as the Global CMO and a board member at NFQ, Grazvydas leads marketing for an 800-strong technology company.