Marketing Parrot

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a