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Peep Laja: 15 Winning Strategies of Successful B2B Companies
Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
Jan 12, 2022


Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
Jan 12, 2022


Ansis Egle: World Expo Is Not a Shop
Ansis Egle, a seasoned marketing professional and if we may say so ourselves – the king of Expo, was the brains and muscles behind...
Jan 6, 2022


Femtika – the Lesson on Global PR and Needless Modesty (LT)
Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A...
Jan 3, 2022


The State of B2B Marketing in Croatia in 2022
IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious...
Jan 3, 2022


LinkedIn is Used by 96% of B2B Content Marketers
Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content...
Jan 2, 2022


B2B Customers Use 10 or More Channels to Interact with Suppliers
Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
Jan 2, 2022


Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships
Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
Dec 20, 2021


Cannes Lions to Finally Shed Spotlight on B2B Marketing
After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...
Dec 13, 2021


Hubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for Success
Sourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown...
Dec 13, 2021
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