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B2B Customers Use 10 or More Channels to Interact with Suppliers
Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94%...
Jan 2, 2022


Nemanja Zivkovic: Communities Are the Backbone of B2B Relationships
Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital...
Dec 20, 2021


Cannes Lions to Finally Shed Spotlight on B2B Marketing
After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award...
Dec 13, 2021


Hubspot CEO: Customer Experience is the Number One Thing that Businesses Should Focus on for Success
Sourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown...
Dec 13, 2021


WhatsApp Rules B2B Communication in Dubai
“Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai...
Dec 1, 2021


Bird Buddy: How to Raise 10 Million Dollars for a Product that Doesn’t Exist
What if I’d tell you that for just over 150 euros you could buy a birdhouse which would capture all your cute feathered guests, identify...
Nov 30, 2021


How to Position Your Country at Dubai Expo
EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under...
Nov 29, 2021


Ilze Folkmane on Why Printful Is Running a Free Business School
For Ilze, it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her...
Nov 23, 2021


Expert Advice: How to Create Good Video Content?
Skyrocketed by the rise of social media, marketers all over the world have embraced video content as an exceptionally engaging format,...
Nov 16, 2021


Tim Soulo (Ahrefs) on How to Create Valuable Google Friendly Content
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by big data. With almost 10...
Nov 10, 2021
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