Marketing Parrot

In difficult times like today, marketing costs are the first to be hit.

This article explores the importance of employer branding for B2B companies and the significance of social media in recruiting young talents

In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.

Whether you're a seasoned sponsor or considering sponsoring a conference for the first time, this article will provide you with valuable ins

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Peter Weinberg and Jon Lombardo from the B2B Institute, a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek. We also encourage following the B2B Institute, where you will find in-depth research, opi

Super Garden is a Lithuanian company that specializes in the manufacture and commercialisation of freeze-dried products; a technique initially developed by NASA. Super Garden offers more than 300 stock-keeping units spanning over 15 different categories of products: non-melting ice cream, cheeses, berries, fruits, vegetables, snacks, smoothies, milkshakes, and others, while exporting to over 20 countries. The biggest market is Great Britain, followed by the EU countries, the

Julius Bieliauskas is a content specialist with 5 years of experience in the e-commerce and entertainment industry, mainly working with platforms such as LinkedIn, Facebook, TikTok, Instagram, and Youtube. He is currently working as a project manager and lecturer at Linkedist , which helps other businesses grow with the power of LinkedIn marketing, advertising and sales. His videos for different e-commerce brands have generated ~13,1 million in views & ~1,5$ million in reven

Troubled by the ongoing crisis, the energy sector is heating up now more than ever. Elektrum (part of Latvenergo group) is one of the biggest energy providers on the Lithuanian market and also one of the leading solar panel traders in the Baltics. Last year, they introduced the first green energy generation project in Lithuania – another little step towards a greener future. Dealing with both B2B and B2C clients, we interviewed their Head of B2B Arturas Zatulinas on the syn

Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously