Marketing Parrot

According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B marketers use LinkedIn as a content distribution channel. Forbes author Nikita Cikaluk is a professional personal branding and Linkedin profile and content optimisation consultant. For the last 7 years, he has helped over 800 clients from 78 different countries. Many marketers claim that advertising on LinkedIn is insanely expensive compared to other platforms. They even go as far as saying that

Ruta Pole , Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at our upcoming B2B marketing seminar in Riga and will share a lesson on B2B crisis communication in the midst of the COVID pandemic. What are Omniva’s expectations to their marketing department? Our main goal is to deliver happiness, both on an internal basis and as a direct value proposition to our customers. We do everything to make our sen

​​While the sheer mention of health technologies might send a shudder down your spine in the light of the infamous case of Elizabeth Holmes and Theranos, one Lithuanian company proves that there’s substance behind the idea of revolutionising the traditional health and wellness industries. The second fastest-growing company in Europe on the FT 1000 ranking, the second-fastest growing company in Central Europe on the Deloitte Technology Fast 50 list – Kilo Health is on its way

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas went from copywriting at Leo Burnett to becoming the creative director for one of the most awarded agencies in the Baltics ( Milk ). Today, he stands as the board member of both the Lithuanian Design Association and prestigious ADCE (Art Directors Club of Europe). In this snippet, we continue our little series on the battle of traditional

It’s been around five years since we first heard about growth marketing in a big way. There was a lot of talk around town, but few seemed to grasp the full potential behind this seemingly new discipline. What about growth hacking? Sounds even more efficient, especially for marketers hungry for results. In reality, growth marketing can be defined as systematic marketing experimentations. Although understood by few, growth marketing has sneaked its way into traditional marketin

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in both LiMA (Lithuanian Marketing Association) and startup accelerator Baltic Sandbox, Andrius gives us an overview of the dynamics between the old and the new. For many years, startups have been reluctant to work with traditional marketing agencies. For them, marketing is embedded into the product. Startups have ambition and money, agencies

Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing agency Choco Agency . With the world showing signs of COVID relief, we asked Tomas to share some thoughts on the latest developments in content marketing in the light of the pandemic and why traditional agencies are still struggling to cater to the needs of B2B clients. Media VS Content Comparing the agency scene pre and post COVID, Tomas recogn

With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy and optimisation of content processes. The Search Engine Journal has recapped six major changes in content marketing based on Semrush’s annual State of Content Marketing 2022 Global Report. Top trends for 2022 Focus on getting more human: improving, optimising and personalising your content for readers is key. Targeting: content decisio

Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a