Marketing Parrot

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha

Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep , she is now the head of marketing at Outfunnel , a marketing and sales automation software to connect all your favourite tools into a single seamless experience. Also, remember Printful , the Latvian unicorn revolutionising the print-on-demand service? Katheriin has built a business using Printful’s services and is the proud co-owner of #muhoov , the com

Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and Communications Technology. The goal of the Memorandum is to develop further cooperation in e-governance technologies, starting from secure data exchange and interoperability. To understand the full scale of this cooperation let’s wind back a little bit. Estonia, one of the three Baltic countries, nested firmly between Finland and Russia, has been revolu

Content marketing has been part of my agenda for years. While still challenging, marketers all over the World are starting to get a grasp of the benefits content marketing has to offer. According to Content Marketing Institute , 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy . I will be covering the topic in full detail at our upcoming seminar in Riga , but here are a

Peep Laja , our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is the founder of CXL , Speero , and Wynter . Peep runs his own podcast called How to Win which covers successful B2B SaaS companies and agencies, their strategies, tactics and challenges. Based on his extensive research, Peep has come up with a list of 15 winning strategies implemented by successful companies across the global field. He co

Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained tens of thousands of sales professionals for companies like Coca-Cola and Nissan, Urmas and Rein realised that there is no proper sales management tool that caters to the needs of people doing the actual selling. With more manpower on board, Pipedrive , one of Estonia’s seven unicorns, was born. Today, they operate 10 offices in 8 countrie

Ansis Egle , a seasoned marketing professional and if we may say so ourselves – the king of Expo , was the brains and muscles behind Latvian pavilions in Shanghai (2010), Astana (2017) and most recently Dubai (2020). Consequently, he is one of the best experts on how to promote your company or country at the World’s biggest trade show. Ansis shares his thoughts on the do’s and don’ts of Expo, creating buzz, highlighting your product and even on the ongoing battle between ad

Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A spectacular theme park on the one hand, and a superb place for creating and reinforcing business relations on the other. Dubai Expo is a huge playing ground for businessmen and marketers alike. Today, we’re here to tell you the story of one fascinating discovery, which uncovered an important lesson on global PR and needless modesty. Hando walked i

IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious food or Game of Thrones… But yes, over the last couple of years, IT has become one of the biggest exported goods in Croatia. Just some of the notable Croatian startups are: Infobip, Rimac Automobili, Gideon Brothers, Five, Nanobit, Orqa, and I’m sure there is plenty more yet to be discovered… Since most of these companies are oriented on the

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy ( Content Marketing Institute ). 82% of marketers are actively investing in content marketing , 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). The top three primary goals