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Gideon Brothers: To Succeed in Business-to-Enterprise, One Needs to Sell to Hundreds
Gideon Brothers , one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software solutions based on artificial intelligence. With secured investments and prestigious clients like DB Schenker, Gideon Brothers has set its sight on scaling their business to produce hundreds of industrial robots in the upcoming years. We talked with Matija Kopic , the CEO of Gideon Brothers, about the vision, challenges and why building relationshi
Nov 5, 2021


The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more globalised than ever before. Wise men have said that global media attention will automatically attract local attention. The doors to global PR are spread wide open but you need to have the right tools to navigate this huge media space. Marek Unt has worked with the best of them. First as the Head of PR for Estonia’s very own fintech superstar Tran
Nov 4, 2021


Interview with Justin Zehmke, Head of Content at EstateGuru
Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content department at Pipedrive, has now moved on to fill the position of head of content at EstateGuru , a leading European marketplace for short-term property-backed loans. EstateGuru has facilitated almost 3,000 loans from 100,000 investors in 100+ countries. Justin shares his thoughts on all things copy and content, brakes down the nitty-gritt
Oct 27, 2021


Interview with Timotej Gala, deputy CEO, Httpool
Every marketer in the CEE region (and beyond) has probably heard of Httpool , the company you need to call when your Facebook ad account has been blocked or if you need help with Twitter or LinkedIn advertising. Part of Aleph Holding company, Httpool represents leading digital media platforms in over 30 markets in Europe and Asia. Timotej Gala , the deputy CEO of Httpool, has played an integral part in the company's explosive growth ever-since the early 2000s. This interview
Oct 14, 2021


Case Study: How Sage Got Bossy on TikTok (UK)
Sage is a cloud-based business management solutions provider, managing entrepreneurs’ needs from accounting to payroll. Sage is one of the UK’s largest listed technology companies, supporting more than one million businesses across the UK. In the midst of post-lockdown macro-economics, Sage sought out to empower hustling SMEs and provide them with a unique platform to showcase their daily moments of empowerment. From Etsy wizards to busy cake bosses - Sage had the technology
Oct 5, 2021
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