LinkedIn is Used by 96% of B2B Content Marketers

Updated: Jan 20

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs.

  • 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute).

  • 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing (HubSpot).

  • The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness (eMarketer).

  • Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric).

  • 87% of B2B marketers prioritise the audience’s informational needs over the organisation’s sales/promotional messages (CMI).

  • Content creation is the most outsourced content marketing activity among B2B marketers (CMI).

  • The top three organic content distribution channels used by B2B marketers are social media, email, and their organisation’s blog/website (CMI).

  • LinkedIn is used by 96% of B2B content marketers (CMI).

  • Only 28% of B2B marketers don’t use paid content distribution channels (CMI).

  • 78% of B2B marketers employ keyword research for SEO while creating content (CMI).