Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs.
43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute).
82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing (HubSpot).
The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness (eMarketer).
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric).
87% of B2B marketers prioritise the audience’s informational needs over the organisation’s sales/promotional messages (CMI).
Content creation is the most outsourced content marketing activity among B2B marketers (CMI).
The top three organic content distribution channels used by B2B marketers are social media, email, and their organisation’s blog/website (CMI).
LinkedIn is used by 96% of B2B content marketers (CMI).
Only 28% of B2B marketers don’t use paid content distribution channels (CMI).
78% of B2B marketers employ keyword research for SEO while creating content (CMI).