Marketing Parrot

Evaldas shares Omnisend's strategy for measuring the effectiveness of long-term marketing efforts like podcasts and events, and discusses the company's focus on the SMB market rather than large enterprises.

It’s been around five years since we first heard about growth marketing in a big way. There was a lot of talk around town, but few seemed to grasp the full potential behind this seemingly new discipline. What about growth hacking? Sounds even more efficient, especially for marketers hungry for results. In reality, growth marketing can be defined as systematic marketing experimentations. Although understood by few, growth marketing has sneaked its way into traditional marketin

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a

1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and grow businesses. They operate on numerous markets and according to Ragnar Everest , the CEO of 1Office, it’s been challenging to track down the channels driving most attribution. However, he gives a simple lesson on how to gain instant feedback when you're curious to learn more about the customer journey: just pick up the phone and give them

Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep , she is now the head of marketing at Outfunnel , a marketing and sales automation software to connect all your favourite tools into a single seamless experience. Also, remember Printful , the Latvian unicorn revolutionising the print-on-demand service? Katheriin has built a business using Printful’s services and is the proud co-owner of #muhoov , the com

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy ( Content Marketing Institute ). 82% of marketers are actively investing in content marketing , 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). The top three primary goals

Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital marketing and today is the founder and CEO of Funky Marketing agency that helps B2B companies accelerate growth. We caught up with Nemanja to discuss the latest in B2B: the challenges, communities and how important it is to build relationships in a world, which compared to B2C, continues to be old-fashioned. This interview appeared on the Mar

What if I’d tell you that for just over 150 euros you could buy a birdhouse which would capture all your cute feathered guests, identify the species and provide a feed of incredible nature photography. Impressive? Well, look no further because this product is about to hit the market and it’s the brainchild of Slovenian start-up called Bird Buddy . Bird Buddy had gathered no less than 10 million dollars across different crowdfunding platforms prior to producing even a single b

For Ilze , it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her job interview, to then working her way up to becoming the communications manager for Latvia’s first unicorn Printful . Ilze Folkmane has become a modern content marketing wonder child, proving that the best of marketers come from all walks of life. Printful is an on demand printing and fulfilment company that helps people turn their ideas i