Marketing Parrot

One of Europe’s most important marketing studies, McKinsey’s State of Marketing Europe 2026, is based on a survey of 500 senior marketing leaders across five major European countries. 

Euroopa üks olulisim turundusuuring, McKinsey raport State of Marketing Europe 2026 põhineb küsitlusel, milles osales 500 turundusjuhti viiest suuremast Euroopa riigist.

Steve Kemish is a multi-award-winning marketer with twenty years of experience in all aspects of digital marketing.

Frans Riemersma is a prominent figure in the European martech landscape, earning recognition as the #1 martech influencer in the region.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Peter Weinberg and Jon Lombardo from the B2B Institute , a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek . We also encourage following the B2B Institute , where you will find in-depth research,

Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the global HR company ManpowerGroup branch in Lithuania for 10 years and currently holds the position of Head of HR in the international group of companies Ignitis Renewables. Božena often shares her insights and vision of the future of work on Lithuanian media, international conferences and personal LinkedIn account, recognized as one of the most

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest awarded leading team of strategists in the Baltics. Representing the industry for 15 years, Rolands has worked with 80+ B2B and B2C brands in sectors such as finance, fast consuming, retail, telecommunications and automotive. Rolands' work has been awarded with a bronze lion at the Cannes Lions and a Grand Prix at Adwards Festival. How has the

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas went from copywriting at Leo Burnett to becoming the creative director for one of the most awarded agencies in the Baltics ( Milk ). Today, he stands as the board member of both the Lithuanian Design Association and prestigious ADCE (Art Directors Club of Europe). In this snippet, we continue our little series on the battle of traditional

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in both LiMA (Lithuanian Marketing Association) and startup accelerator Baltic Sandbox, Andrius gives us an overview of the dynamics between the old and the new. For many years, startups have been reluctant to work with traditional marketing agencies. For them, marketing is embedded into the product. Startups have ambition and money, agencies