Marketing Parrot

Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing agency Choco Agency . With the world showing signs of COVID relief, we asked Tomas to share some thoughts on the latest developments in content marketing in the light of the pandemic and why traditional agencies are still struggling to cater to the needs of B2B clients. Media VS Content Comparing the agency scene pre and post COVID, Tomas recogn

With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy and optimisation of content processes. The Search Engine Journal has recapped six major changes in content marketing based on Semrush’s annual State of Content Marketing 2022 Global Report. Top trends for 2022 Focus on getting more human: improving, optimising and personalising your content for readers is key. Targeting: content decisio

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha

Peep Laja , our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is the founder of CXL , Speero , and Wynter . Peep runs his own podcast called How to Win which covers successful B2B SaaS companies and agencies, their strategies, tactics and challenges. Based on his extensive research, Peep has come up with a list of 15 winning strategies implemented by successful companies across the global field. He co

IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious food or Game of Thrones… But yes, over the last couple of years, IT has become one of the biggest exported goods in Croatia. Just some of the notable Croatian startups are: Infobip, Rimac Automobili, Gideon Brothers, Five, Nanobit, Orqa, and I’m sure there is plenty more yet to be discovered… Since most of these companies are oriented on the

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy ( Content Marketing Institute ). 82% of marketers are actively investing in content marketing , 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). The top three primary goals

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code , developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked a

“Forget long emails - nobody reads them,” said Ege Devon , the Chief Representative Officer of Enterprise Estonia organisation in Dubai during the recent meeting at Dubai Expo. The most important communications channel is WhatsApp. Important documents, such as contracts and presentations are sent via WhatsApp. It also means that the files you send shouldn’t be too heavy and the materials must be mobile-screen-friendly. The people in Dubai (and the Gulf region in general) are

EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under the main theme “Connecting Minds, Creating the Future”. During the six months of the exhibition, EXPO 2020 is expected to attract 25 million visitors. 192 countries compete for global attention at Dubai Expo - how to stand out? Hando shares his highlights from the pavilions of Balkan and Baltic countries. In a cluttered environment and with