Marketing Parrot

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code, developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked at

Sourced from the Secret Leaders podcast where the guest is CEO and founder of HubSpot, Brian Halligan. Founded in 2006, HubSpot has grown to annual revenues of over half a billion dollars, 3,000 employees, 70,000+ customers across 100 countries. “Back at school, I had a professor who used to say: “Don’t even bother to start a company unless your product is ten times better than the competition's. I think the modern reality of startups is that it is nearly impossible to build

“Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai during the recent meeting at Dubai Expo. The most important communications channel is WhatsApp. Important documents, such as contracts and presentations are sent via WhatsApp. It also means that the files you send shouldn’t be too heavy and the materials must be mobile-screen-friendly. The people in Dubai (and the Gulf region in general) are c

What if I’d tell you that for just over 150 euros you could buy a birdhouse which would capture all your cute feathered guests, identify the species and provide a feed of incredible nature photography. Impressive? Well, look no further because this product is about to hit the market and it’s the brainchild of Slovenian start-up called Bird Buddy . Bird Buddy had gathered no less than 10 million dollars across different crowdfunding platforms prior to producing even a single b

EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under the main theme “Connecting Minds, Creating the Future”. During the six months of the exhibition, EXPO 2020 is expected to attract 25 million visitors. 192 countries compete for global attention at Dubai Expo - how to stand out? Hando shares his highlights from the pavilions of Balkan and Baltic countries. In a cluttered environment and with

For Ilze , it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her job interview, to then working her way up to becoming the communications manager for Latvia’s first unicorn Printful . Ilze Folkmane has become a modern content marketing wonder child, proving that the best of marketers come from all walks of life. Printful is an on demand printing and fulfilment company that helps people turn their ideas i

Skyrocketed by the rise of social media, marketers all over the world have embraced video content as an exceptionally engaging format, guaranteed to capture viewers’ attention across various platforms. However, many struggle to bring their idea to proper execution. In the midst of modern media clutter, high quality production is more crucial than ever. And even if you succeed in production, without proper distribution - it’s just a waste of resources. So what makes video so a

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs , an industry leading SEO tool, powered by big data. With almost 10 years of practical experience in SEO and digital marketing, Tim has published several data-driven SEO research studies and a number of detailed marketing guides. Tim was kind enough to answer some questions regarding common content marketing pain points. If you experience a lag in the videos, please refresh the page. SEO is still a myst

Gideon Brothers , one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software solutions based on artificial intelligence. With secured investments and prestigious clients like DB Schenker, Gideon Brothers has set its sight on scaling their business to produce hundreds of industrial robots in the upcoming years. We talked with Matija Kopic , the CEO of Gideon Brothers, about the vision, challenges and why building relationshi

Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more globalised than ever before. Wise men have said that global media attention will automatically attract local attention. The doors to global PR are spread wide open but you need to have the right tools to navigate this huge media space. Marek Unt has worked with the best of them. First as the Head of PR for Estonia’s very own fintech superstar Trans