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Shortlist Announced for Golden Parrot B2B Awards 2024
The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.
May 29, 2024


Estonian Marketers on Why Marketing Is Necessary in B2B
In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.
Mar 22, 2023


Top 10 Challenges for CEE B2B Marketers in 2023
Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...
Jan 13, 2023


On Why the Next 100 Years Will Be the B2B Century
Peter Weinberg and Jon Lombardo from the B2B Institute, a think tank at LinkedIn that studies the laws of growth in B2B, have pinned...
Sep 28, 2022


Gallery: B2B Marketing and Sales Seminar in Riga
Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B...
Jul 14, 2022


Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...
May 29, 2022


Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
May 20, 2022


Peep Laja: 15 Winning Strategies of Successful B2B Companies
Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
Jan 12, 2022


Ansis Egle: World Expo Is Not a Shop
Ansis Egle, a seasoned marketing professional and if we may say so ourselves – the king of Expo, was the brains and muscles behind...
Jan 6, 2022


Femtika – the Lesson on Global PR and Needless Modesty (LT)
Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A...
Jan 3, 2022
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