Marketing Parrot

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Peter Weinberg and Jon Lombardo from the B2B Institute , a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek . We also encourage following the B2B Institute , where you will find in-depth research,

Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B masterminds gathered at the exquisite Pullman Riga Old Town Hotel. A day full of networking and learning ensued with presentations from the likes of Omniva, Printful, White Label, New Black, KPMG, Lextal and many more. Check back in July to discover the latest details about our upcoming seminars.

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest awarded leading team of strategists in the Baltics. Representing the industry for 15 years, Rolands has worked with 80+ B2B and B2C brands in sectors such as finance, fast consuming, retail, telecommunications and automotive. Rolands' work has been awarded with a bronze lion at the Cannes Lions and a Grand Prix at Adwards Festival. How has the

The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less needed. Nevertheless, marketing is very different for KPMG, more than anything, it comes down to building meaningful relationships. As the head of marketing and communications, Lita has been with the company for nearly five years and can share the ins and outs of what it means to market a brand that everyone already knows. What’s the role of

Peep Laja , our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is the founder of CXL , Speero , and Wynter . Peep runs his own podcast called How to Win which covers successful B2B SaaS companies and agencies, their strategies, tactics and challenges. Based on his extensive research, Peep has come up with a list of 15 winning strategies implemented by successful companies across the global field. He co

Ansis Egle , a seasoned marketing professional and if we may say so ourselves – the king of Expo , was the brains and muscles behind Latvian pavilions in Shanghai (2010), Astana (2017) and most recently Dubai (2020). Consequently, he is one of the best experts on how to promote your company or country at the World’s biggest trade show. Ansis shares his thoughts on the do’s and don’ts of Expo, creating buzz, highlighting your product and even on the ongoing battle between ad

Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A spectacular theme park on the one hand, and a superb place for creating and reinforcing business relations on the other. Dubai Expo is a huge playing ground for businessmen and marketers alike. Today, we’re here to tell you the story of one fascinating discovery, which uncovered an important lesson on global PR and needless modesty. Hando walked i